Insecticide-treated nets (ITNs) reduce malaria transmission and related morbidity and child mortality; however, incorrect and inconsistent use limits their protective factors. This community trial titled the Net Use Intervention study sought to bridge the gap between ITN ownership and use in southern (coastal) Ghana and to determine the best mix of communication tools to affect behavior of ITN owners to consistent use while maintaining optimal internal and external validity. This two-group, non-randomized experiment evaluated a multichannel, multisector intervention process over the course of 8weeks. A longitudinal cohort was scientifically sampled from six intervention and six control communities for both baseline and posttest surveys. The posttest survey showed no change in knowledge of ITNs in the intervention or control. In terms of use the previous night, there was a strong and statistically significant intervention effect (OR=1.67; p<.05) within the intervention communities. The overall increase in ITN coverage was approximately one person per night per every two households. The promotion efforts succeeded well beyond the planners' expectations, not only promoting usage but also dramatically increasing demand for new ITNs.
KEYWORDSMalaria, Insecticide-treated nets, Bed nets, Vector-borne disease control, Sub-Saharan Africa Viewed as part of the medical and public health domains, the control of malaria and other vector-borne diseases has largely implied vertical interventions with relatively passive participation of individuals and communities. In contrast, behavioral medicine, which has developed as a largely "Western" discipline with roots in operant psychology and behavior therapy, emphasizes active human behavior change. Chronic diseases and behavioral risk factors have been the primary subject matter for the initial decades of research in behavioral medicine, while family planning, child survival, and other initiatives launched in developing countries have relied largely on the fields of health communication and (later) social marketing when human behavior was targeted. Even though large scale and successful global health initiatives, such as Operation Smallpox Zero [1], utilized interventions clearly interpretable within a behavior modification framework [2,3], with the primary exception being the Academy for Educational Development's worldwide HealthCom Project launched in the mid-1980s [4], behaviorists themselves had little to do with the design of these programs. Corresponding to the advent of the AIDS epidemic [5] and the globalization of other health problems, however, researchers in behavioral medicine (e.g., health psychology, etc.) began to have a higher profile in addressing problems affecting poorer nations and tropical regions, especially the broad array of infectious diseases transmitted not only from person-to-person but also through water and vectors. This evolution represents the convergence of the realization that behavioral medicine needs to be translated beyond its traditio...