Impact of personality traits and university green entrepreneurial support on students' green entrepreneurial intentions: the moderating role of environmental values

Abstract

PurposeThe earth needs to go green as it clarifies that humans should adopt a sustainable lifestyle that will be friendly to the environment and society. The emerging stream of academic literature on “go green” adds a new perspective to the deep-rooted conception of entrepreneurship. The objective of green entrepreneurship is to follow the traditional concepts of entrepreneurship but also brings the additional potential for society and the environment. The present paper is designed to study the impact of personality traits and university green entrepreneurial support on green entrepreneurial intentions along with the moderating role of environmental values.Design/methodology/approachThe data are collected by using the survey method, and the five-point Likert scale is used for this purpose. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structural equation modeling.FindingsThe results revealed that personality traits are positively and significantly associated with green entrepreneurial intention, but risk-averse students depict insignificant results towards green entrepreneurial intention. Also, university green entrepreneurial support results in positive green entrepreneurial intention. Environmental values also strengthen the association.Originality/valuePreviously, researchers emphasized the entrepreneurial intentions for the sake of improving the economy, decreasing unemployment and promoting small ventures, but none focused on the green aspects of entrepreneurship. To date, we still lack knowledge regarding students' green entrepreneurial intentions and how personality traits and green support affect the intention. The focus of the present study is to sustain nature and ecosystems through green entrepreneurship by providing directions and economic and noneconomic gains for investors, entrepreneurs, students, universities and societies.

Inspiring future entrepreneurs: The effect of experiential learning on the entrepreneurial intention at higher education

“…In view of the promising interaction between the EE and influences linked to the growth of entrepreneurship, multiple nations have begun to implement the EE, which encompasses a comprehensive level of education structures (i.e. universities, colleges and schools) (Qazi et al 2020).…”

“…The degree to which it is experiential is of great importance that many researchers have overlooked. Learning motivates university students to demonstrate an entrepreneurial goal in the service of an entrepreneurial future in graduation (Qazi et al 2020).…”

Curiosity as a moderating variable between Impulsivity and Entrepreneurial Orientation

“…Their excess of confidence is what prevents them from feeling overwhelmed by the obstacles that are in their way (Busenitz & Barney, 1997;Muñoz, 2018). The very nature of entrepreneurship also determines that private entrepreneurs sometimes have to make quick decisions without market research or information (Qazi et al, 2020;Tan, 2010).…”

Green Innovation Enterprises and Environmental Entrepreneurship for Poverty Alleviation in Kenya

“…These environmental resources are crucial for expansion of small businesses run by the youth through entrepreneurship. Environmental entrepreneurship emphasizes on equitable utilization of natural resources without depletion (York et al, 2016& Qazi et al, 2020. The growing entrepreneurial in Kenya should be aligned with the agenda for sustainable use of environmental resources.…”