Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment

Abstract

Producers improve environmental performance to reduce the release of post-production waste. The positive environmental performance of producers is expected to influence consumer environmental attitudes positively, specifically toward post-consumption waste. However, research is deficient in exploring the impact of producer environmental performance (PEP) on retailer-consumer relationship quality (RCRQ) and consumer purchasing behavior (CPB) simultaneously to drive consumer environmental attitude (CEA) in the retail environment. Therefore, this study aims to examine the effect of PEP on RCRQ and CPB simultaneously to drive CEA in the retail environment. The survey was conducted at 17 retail outlets for 150 consumers of lubricant producers in the industrial city of Gresik, Indonesia. Partial Least Square analysis indicates that consumers perceive PEP has positive effects on CEA, but negatively affects RCRQ and positively affects CPB. Thereby, CPB has a more significant positive effect than RCRQ on CEA. Although RCRQ and CPB have significant positive total effects, CPB has a more significant indirect effect than RCRQ in mediating the effect of PEP on CEA. This study provides actionable guidance to reduce the negative impact of PEP on RCRQ to enhance the mediating role of RCRQ for more positive consumer environmental attitudes.

Does environmental knowledge and performance engender environmental behavior at airports? A moderated mediation effect

“…Even though the combination of these research variables was not tested previously, especially in airports, the results are consistent with Fajar et al . (2022) study, as the results demonstrated that environmental performance significantly affects lubricant producers' purchasing behavior in the Indonesian industrial city of Gresik (Fajar et al ., 2022). Moreover, increasing EK will positively impact ATT as gaining more knowledge would necessarily change the mindset of individuals in NAC toward reasonable environmental practices.…”

“…Therefore, based on the findings of this research, it can be argued that EP affects the ATT of passengers, which means that better sustainability performance for the organizations could lead to better sustainability performance for all stockholders’ supply chains and achieve better EB (Afzal and Lim, 2022; Yun et al ., 2018). Even though the combination of these research variables was not tested previously, especially in airports, the results are consistent with Fajar et al . (2022) study, as the results demonstrated that environmental performance significantly affects lubricant producers' purchasing behavior in the Indonesian industrial city of Gresik (Fajar et al ., 2022).…”

How does Implementation Drive Actual Buying Behavior of Organic Coffee?

“…However, the view of the Indonesian people about green products that are considered expensive and the availability of products that are not too many are factors that consumers choose non-green products (Tarigan et al, 2020). In this case, people in developing countries such as Indonesia have not fully consistent green consumption patterns over time (Anggraeni & Balqiah, 2021;Fajar et al, 2022;Fibrianto et al, 2021;Hutahaean & Kurnia, 2021). That is, there is a gap between attitudes and behavior, which indicates that the positive attitude of consumers towards the product is not necessarily actualized in the act of purchase.…”