“…to what extent do single hedonic measurements have a predictive value for future liking and choice? To answer this question several studies have been undertaken where the consumers are asked several times during exposure about their assessment of the products (Koster, Couronne, Leon, Levy, & Marcelino, 2003;Köster, Rummel, Kornelson, & Benz, 2001;Mustonen, Hissa, Huotilainen, Miettinen, & Tuorila, 2007;Kinnear & Kock, 2011;Stolzenbach, Bredie, Christensen & Byrne, 2013;SulmontRossé, Chabanet, Issanchou & Köster, 2008). Measurements of hedonic flexibility (Mustonen et al, 2007) and indices of performance (Naes et al, 2013) have also recently been developed for the purpose of measuring these aspects at an individual level.…”