Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal

Sthapit, Arhan; Lao-Hakosol, Wilaiporn; Sharma, Ayush

doi:10.2139/ssrn.3238642

Cited by 8 publications

(7 citation statements)

References 41 publications

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“…Moreover, social influence is able to positively predict purchase intention of smartphone users in Jakarta, thereby H2 is not rejected. The result is in line with Zahid and Dastane (2016), Sthapit et al (2018), Ullah et al (2020) who found that social environment positively influences the intention to purchase smartphone. When an individual who doesn't use smartphone is surrounded by some friends who use smartphone, the individual will feel intimidated for not being able to join in conversations about smartphone.…”

Section: Resultssupporting

confidence: 88%

Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention

et al. 2022

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The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase intention in order to maintain the existence of the company, especially in an increasingly competitive business environment. Hence, this study was conducted to examine whether luxury brand perception, social influence, and brand personality have a positive and significant impact on purchase intention. This study was descriptive research and was conducted by using the cross-sectional method. The population of this research was all Indonesian smartphone users, and the sampling frame was limited to smartphone users who live in Jakarta, whereas purposive sampling was conducted for the data collection from respondents. The data collection was conducted by distributing questionnaires to 100 respondents through the internet and this study used SmartPLS software version 3.2.7. for the data analysis. The result of this study showed that luxury brand perception, social influence and brand personality have a significant and positive impact towards purchase intention. Therefore, it is essential for smartphone companies to maintain their image as a luxury brand, observe and improve customers’ influence to the others about the brand, and also associate the brand’s personalities with customers in order to increase the customers’ purchase intention. Niat pembelian memiliki peran yang semakin penting untuk setiap perusahaan karena pada saat ini, menghasilkan penjualan bukan hanya bertujuan untuk memperoleh keuntungan, tetapi juga untuk mempertahankan keberadaan perusahaan, khususnya dari kondisi persaingan yang semakin meningkat. Tujuan utama penelitian ini adalah untuk meneliti hubungan yang terjadi diantara persepsi terhadap luxury brand, pengaruh sosial dan brand personality terhadap niat pembelian. Penelitian ini merupakan penelitian deskriptif dan dilakukan dengan menggunakan metode cross-sectional. Populasi pada penelitian ini adalah seluruh pengguna smartphone di Indonesia dan sample pada penelitian ini dibatasi pada pengguna smartphone yang berdomisili di Jakarta, dimana purposive sampling digunakan untuk mengumpulkan data dari responden. Pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada 100 oorang responden melalui internet dan penelitian ini menggunakan perangkat lunak SmartPLS versi 3.2.7. untuk melakukan analisis data. Hasil penelitian ini menunjukkan bahwa persepsi terhadap luxury brand, pengaruh sosial dan brand personality memiliki pengaruh yang positif dan signifikan terhadap niat pembelian. Oleh sebab itu, merupakan sebuah hal yang penting bagi perusahaan smartphone untuk mengembangkan persepsi terhadap luxury brand, pengaruh sosial dan brand personality pelanggan untuk meningkatkan niat pembelian pelanggan.

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Section: Resultssupporting

confidence: 88%

Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention

et al. 2022

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“…Supermarkets can capitalise on customer impulses by comprehending a set of consumers and their reference groups. Sthapit et al (2018)-based on a causalcomparative research design and survey method-discovered that compatibility, social influence and product features significantly influenced the purchase behaviour of the smart-phone buyers in Nepal, while other variables including price, quality and country of origin did not. However, all these independent variables were found to be positively correlated with the buying intention of the buyers (Sthapit et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Sthapit et al (2018)-based on a causalcomparative research design and survey method-discovered that compatibility, social influence and product features significantly influenced the purchase behaviour of the smart-phone buyers in Nepal, while other variables including price, quality and country of origin did not. However, all these independent variables were found to be positively correlated with the buying intention of the buyers (Sthapit et al, 2018). Joshi and Sthapit (2018) examined the influence of the eight factors (viz., price, quality, availability, product variety, packaging, brand aware ness, brand name/value and health consciousness) on purchasing decisions and preferences, and their survey-based study discovered price, quality and health consciousness as most influential.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Impulsive Buying Behaviour of Women in Supermarkets of Nepal

KC¹,

Tamang²

2022

J. Bus. Soc. Sci. Res.

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The primary goal of this study is to examine the factors influencing Nepalese women's impulsive buying behaviour in supermarkets. Cross-sectional research design was adopted for carrying out the study in which 211 responses were collected both online and in printed form. Selection of respondents was based on convenience and judgement sampling. Women's impulsive purchasing behaviour in supermarkets was found to be highly influenced by their financial independence and the store environment. Further, the outcomes of the study reveal that women are more inclined to shop when they have the financial means to pay for their items by themselves, while the store environment influences women to adjust their inflexible shopping lists. So, supermarkets are advised to arrange the store with good ambience and friendly staffs. Future studies shall take a broader geographic perspective and factors like packaging, culture, and way of life into consideration.

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“…Bickart and Schindler (2001) found that social influence had a significant effect on consumers' intentions to buy a product or service. The concept of consumer intention has been established in the Theory of Reasoned Action (TRA), which highlighted the effect of social influence on intentions to behave a certain way (Sthapit, Laohakosol, & Sharma, 2018).…”

Section: Social Influencementioning

confidence: 99%

Modelling the Use of Grabcar Ridesharing Services

2019

ijrte

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Over the years Grabcar has become the most popular ridesharing services transportation technology-based application e-hailing that match passenger expectation on transportation services. Grabcar has managed to enter Malaysia’s market because, during that time, the Malaysia taxi industry was experiencing severe issues related to safety, intimidation of passengers and also poor services. In order to understand the passengers’ intentions toward these services, the Theory of Planned Behaviour Model (TPB) has been incorporated into this study to understand more about how passengers’ intentions can be shaped. Using a purposive sampling method, a total of 227 respondents were involved in this study. Smart-PLS (v 3.2.8) was used in order to analyse the relationship between three constructs (attitude, social influence and safety) and passenger intention to use Grabcar. Overall, the result showed that all of the stated factors have a positive relationship with intention.

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Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal

Cited by 8 publications

References 41 publications

Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention

Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention

Factors Influencing Impulsive Buying Behaviour of Women in Supermarkets of Nepal

Modelling the Use of Grabcar Ridesharing Services

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