Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice cookers in South Korea

Huh, Sung-Yoon; Jo, Manseok; Shin, Jungwoo; Yoo, Seung‐Hoon

doi:10.1016/j.enpol.2019.03.049

Cited by 18 publications

(9 citation statements)

References 53 publications

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“…Defining an adequate number and type of attributes and levels characterising the target product is crucial for a bias-reduced study: a small number would not take into consideration the most relevant product characteristics; on the contrary, a vast number would create an overly complex set of choices, risking cognitive bias [53,80]. Some studies show that respondents can effectively process up to six attributes at a time [81,82]; consequently, the results of this study indicate the choice of 3-5 attributes and 10-15 variables (levels) to be optimal. Studies matching these ranges rarely found "lack of attributes and/or levels" among the study's main limitations; where they did, it was usually referred to as levels.…”

Section: Selection Of Attributes and Levelsmentioning

confidence: 99%

“…From a marketing perspective, promoting green/biobased consumer goods should be supported through labels by better quantifying the associated benefits [29,[84][85][86][87]. Several studies have shown that labels encourage consumers' interest in sustainable aspects, although they do not lead to sustainable behaviour due to the lack of specific information, such as energy consumption in kWT and carbon emission in CO 2 eq [81,[88][89][90]. If included, benchmarks and ranges in a specific operational environment would facilitate the added value recognition [81].…”

Section: Selection Of Attributes and Levelsmentioning

confidence: 99%

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A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Saija,

Daniotti,

Bosco

et al. 2023

Sustainability

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Although various methodological biases have been shown, the choice experiment (CE) literature has confirmed the relevance of sustainability in consumers’ purchase choices. Analysing 186 case studies through the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, this study defines the state-of-the-art and future perspectives of the CE approach, allowing us—for the first time—to evaluate in a single study all variables to be considered for setting up the CE questionnaire, with a focus on the selection of attributes and levels, maximising the reliability of the result, and minimising potential method biases. This paper defines a standardised workflow to expand and refine a sustainability perspective that can potentially drive cross-cutting CEs in every consumer good by investigating the accuracy of characteristics driving the willingness to pay (WTP) a premium price for greener consumer goods. Most of the studies analysed in this article concern food products (92%), and around half (51%) focus on sustainability-related aspects, frequently described in generic terms. The results show how defining an adequate number and type of attributes and levels characterising the target product is crucial for a bias-reduced study. These need to be concrete and familiar, and using labels is essential to enhance informed choice, with sustainability being a far-reaching concept with multifaceted definitions. Moreover, choosing a neutral target product, defining the correct sample size, selecting a balanced and representative group of respondents, and using the right analysis model can also minimise potential bias.

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Section: Selection Of Attributes and Levelsmentioning

confidence: 99%

Section: Selection Of Attributes and Levelsmentioning

confidence: 99%

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Saija,

Daniotti,

Bosco

et al. 2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Consumer preference heterogeneity was also found in the study of consumer attitudes to various attributes of electrical appliances, including their energy-saving and emission-reducing features. In a recent study, Sung-Yoon et al [35] found a high heterogeneity of consumer preferences for all characteristics of an electrical appliance (i.e., rice cooker) with high importance of the price attribute. Similarly, heterogeneity was revealed in consumer preferences for the heating system.…”

Section: Consumer Preference Heterogeneitymentioning

confidence: 99%

Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers

2020

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This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies.

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“…To mitigate this fallacy, the smart home technology companies may consider some marketing strategies to reduce the salience of cost that consumers have already undertook, meanwhile, emphasizing those risks of retaining old household appliances, such as higher energy bill, or growing carbon emission. The industry and government might introduce some policies to reduce the switching cost for consumer from non-smart in-efficient old appliances to smart energy technology, referring to the rebate program for energy-efficient domestic appliances purchase in South Korea [111].…”

Section: Attitudes Towards Economic Performancementioning

confidence: 99%

Critical Factors Influencing the Adoption of Smart Home Energy Technology in China: A Guangdong Province Case Study

Chan

2019

Energies

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Smart home energy technology has been verified to be successful for energy reduction in the residential sector. However, the current penetration rate of smart home energy technology is at a low level. Considering the factors of economy, policy, and demographics, Guangdong Province in China is a suitable region as an exemplary case to promote smart home energy technology through the urban residents. Therefore, using Guangdong as the targeting area, this research examined the factors influencing residents’ intention to adopt smart home energy technology. A theoretical model based on the theory of planned behavior and Norm Activation Model theory was developed, with special consideration of the complex technical features. A questionnaire survey was performed in Guangdong Province and the data was analyzed by PLS-SEM. The analysis results indicated that residents’ attitude towards technical performance, social norm, perceived behavioral control, and personal norm all have positive influence on the adoption intention, of which, attitude towards technical performance had the strongest effect. On the other hand, the attitude towards economic performance was found not to lead adoption intention. To explain this consequence, the discussion based on behavioral economics was proposed.

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Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice cookers in South Korea

Cited by 18 publications

References 53 publications

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

A Choice Experiment Model for Sustainable Consumer Goods: A Systematic Literature Review and Workflow Design

Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers

Critical Factors Influencing the Adoption of Smart Home Energy Technology in China: A Guangdong Province Case Study

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