The most common mode of intercity passenger transportation in Turkey is coach transport. This study focuses on regulations adopted in 2003 on scheduled intercity coach market and the consequences of these regulations, and offers several insights on the future of the sector. Due to regulations adopted and increased intermodal competition, the number of companies in the market has dropped to a certain extent. It is predicted that intermodal competition will increase further in the coming years, leading to a further decline in the number of companies, which will in turn intensify collaboration among companies. In a nutshell, the lessons to be taken from the Turkish experiment can be summarized as follows: It is possible to carry out intercity transportation unsubsidized. Having a free transportation market is key to the development of the market. Intermodal and potential competition is crucial for passenger transportation.