Impact of Roadside Advertising Structures on Traffic Safety

Abstract

The focus of research presented in this paper is quantification of the relationship between the traffic safety and roadside advertising structures along a selected road in urban environment. In order to determine correlation, statistical analysis of traffic safety indicators was performed. Then identificcation of characteristics of advertising structures and analysis was done by using multi-criteria evaluation in order to determine their impact on driver distraction. Determination of driver distraction was performed by testing the drivers in real traffic conditions, using specialized measuring equipment. The indicators derived from the research were then analyzed using the methods of regression analysis, and safety.