Impact of<scp>CSR</scp>and environmental triggers on employee green behavior: The mediating effect of employee<scp>well‐being</scp>

Ahmed, Mansoora; Sun, Zhigang; Raza, Syed Ali; Qureshi, Muhammad Asif; Yousufi, Sara Qamar

doi:10.1002/csr.1960

Cited by 213 publications

(198 citation statements)

References 107 publications

(127 reference statements)

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“…The study argued that the extant literature is under-explored in establishing the dimensional relationship of CSR activities with consumer loyalty. There have been studies in prior literature on the topic of CSR, however, the majority of these studies investigated the phenomenon of CSR in a related organizational context-for example, financial performance [45,76] or the employees' related outcomes [77,78], whereas the potential impact of CSR from the perspective of consumer-related outcomes is something that is largely ignored in the extant literature.…”

Section: Discussionmentioning

confidence: 99%

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

et al. 2021

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Achieving consumer loyalty will remain a prime objective of every business in the current volatile, uncertain, complex and ambiguous environment (VUCA), which demands some out-of-the-box thinking on the part of policymakers to sustain the competitive advantage. Sustainability has been emerging as a “new normal” for all industries of the present era, which forces all sectors to incorporate it into their business operations. There have been studies on the relationship between sustainability and consumer loyalty, but these studies are inconclusive, further establishing the importance of more research in this area. In this frame of reference, the present research objective is to test the dimensional impact of corporate social responsibility (CSR) activities (economic, environmental, social) on banking consumers’ loyalty in the context of Pakistan. The data were collected from different bank account holders, which were then analyzed through the structural equation modeling (SEM) technique in AMOS. The results revealed that all three dimensions of CSR positively relate to consumer loyalty. The banking industry policymakers can benefit from the findings of the present study to understand sustainability from the lens of marketing to drive a higher level of consumer loyalty.

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Section: Discussionmentioning

confidence: 99%

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

et al. 2021

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“…The scale for employee well-being was adapted from Ahmed, Zehou [ 69 ], which also measured the responses on a 7-point Likert scale (1 = strongly disagree and 7 = strongly agree). The detailed information about all items of the questionnaire is presenting in Appendix A .…”

Section: Methodsmentioning

confidence: 99%

How Toxic Workplace Environment Effects the Employee Engagement: The Mediating Role of Organizational Support and Employee Wellbeing

Rasool

Wang

Tang

et al. 2021

IJERPH

258

149

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This study explores the effects of a toxic workplace environment (TWE) on employee engagement (EE). Building on conservation of resources (COR) theory and organizational support theory (OST), this study proposed a research model. In this research model, a toxic workplace environment negatively affected employee engagement, directly and indirectly, through organizational support (OS) and employee well-being (EW). In this study, we used a quantitative research approach, and data were collected from 301 workers employed in the small and medium-size enterprises of China. To estimate the proposed relationships of the research model, we used partial least squares structural equation modeling (PLS-SEM 3.2.2). The results of this study confirmed that a toxic workplace environment has a negative impact on employee engagement. Moreover, the findings of this research confirm that organizational support and employee well-being significantly mediate a toxic workplace environment and employee engagement. The conclusions of this study are as follows: First, the direct relationship between a toxic workplace environment and employee engagement confirms that if employees are working in a toxic environment, they will spread negative feelings among other co-workers. The feelings that come with a toxic workplace environment, i.e., harassment, bullying, and ostracism, can be detrimental and lead to unnecessary stress, burnout, depression, and anxiety among the workers. Second, employee well-being will affect employee behaviors that enhance employee engagement with the work as well as with the organization. Third, organizational support also increases employee engagement with the work as well as with the organization. So, it is also confirmed that when workers perceive the support from the organization, their sense of belonging to the organization is strengthened.

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“…A study of EGB among employees in China examined whether EGB can be predicted by green human resource management (green HRM) through the information need of employees (Zhang et al, 2019). Another study among hotel employees in Pakistan showed that EGB was affected by CSR, environmental awareness, environmental concern, and environmental knowledge through the sense of well-being (Ahmed et al, 2020).…”

Section: Need For the Studymentioning

confidence: 99%

Exploring the Interplay of Green Human Resource Management, Employee Green Behavior, and Personal Moral Norms

et al. 2020

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The rapid degradation of today’s environment has required the governments and organizations to introduce effective countermeasures. Governments have enforced green policies, and organizations have drawn on these policies to implement environmentally friendly workplace practices. The success of these practices is very much dependent on the employees and the extent of their green behavior. As such, there is a need to determine whether green behavior can be positively influenced by other variables. One of the suggested influencing variables is green human resource management (HRM). Another variable with the potential mediating effect is personal moral norms (PMN). Also, there is a need to examine the interplay of green HRM, employee green behavior (EGB), and PMN within the context of higher education institutions (HEIs) as they also take responsibility for protecting the environment. It is believed that to date, studies of this nature have not involved academics at HEIs in Malaysia. This study aims to examine the mechanism by which green HRM affects EGB of academics at Malaysian HEIs through PMN as mediator. Data were collected through a cross-sectional quantitative survey among 425 academics at five research universities in Malaysia. The analysis was performed using Smart PLS version 3.2.8. There was a positive significant relationship between green HRM and PMN and a positive significant relationship between PMN and EGB. Hence, green HRM had an effect on EGB through the mediating role of PMN. However, there was no significant direct relationship between green HRM and EGB. Other studies have investigated the effects of several mediating variables in the relationship between green HRM and EGB; however, the effect of one variable—PMN—has not been examined. This study, as it investigates the vital aspect of behavioral formation, is believed to be the first study that examines the mediating role of PMN in the interplay between green HRM and EGB of academics. The theoretical and practical implications are discussed in this study.

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Impact ofCSRand environmental triggers on employee green behavior: The mediating effect of employeewell‐being

Cited by 213 publications

References 107 publications

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

How Toxic Workplace Environment Effects the Employee Engagement: The Mediating Role of Organizational Support and Employee Wellbeing

Exploring the Interplay of Green Human Resource Management, Employee Green Behavior, and Personal Moral Norms

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