Impact of Serious Game Design Factors and Problem based Pedagogy on Learning outcome

Gillani, Fatima; Inayat, Irum; Carvalho, Carlos Val de

doi:10.1109/fit57066.2022.00064

Cited by 4 publications

(2 citation statements)

References 21 publications

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“…As shown in Table 2, the significant majority of publications are in quartile Q1. The 71 scientific and academic documents covered a wide range of subject areas: Social Sciences (35), Engineering (18), Business, Management and Accounting (16), Computer Science (12), Medicine (10), Pharmacology, Toxicology and Pharmaceutics (5), Economics, Econometrics and Finance (5), Biochemistry, Genetics and Molecular Biology (5), Mathematics (4), Nursing (3), Health Professions (3), Psychology (2), Immunology and Microbiology (2), Decision Sciences (2), Chemical Engineering (2), Materials Science (1), Energy (1), Chemistry (1), Arts and Humanities (1), and Agricultural and Biological Sciences (1).…”

Section: Documents Yearmentioning

confidence: 99%

“…Correia and Simões-Marques [15] explain that these games often involve challenges such as product launches, competitive market analysis, pricing strategies, and advertising campaigns. A serious game in PBL might require students to manage a virtual company, where they need to balance budgets, respond to consumer trends, and compete against other virtual businesses [16]. This immersive learning experience allows students to experiment with different marketing tactics, understand the consequences of their decisions, and develop problem-solving skills in a risk-free environment [15].…”

Section: Serious Gamesmentioning

confidence: 99%

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Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Rosário,

Dias

2024

Preprint

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The marketing industry is rapidly evolving, necessitating educational programs to adapt and equip graduates with relevant skills and knowledge. This systematic literature review with bibliometric analysis (SLRBA) explores the integration of Problem-Based Learning (PBL) in marketing education. PBL is an instructional strategy that empowers students to solve real-life problems by integrating theory and practice, thus fostering critical thinking and decision-making skills. Our review synthesizes data from 71 sources, highlighting the definition of PBL, strategies to promote its implementation in marketing education, and the benefits and challenges associated with this approach. The findings indicate that PBL enhances student engagement, provides hands-on experience, and prepares students for real-world marketing challenges. Strategies such as using social media, serious games, e-learning, and feedback mechanisms are discussed for their effectiveness in promoting active learning and student participation. Despite its advantages, PBL faces challenges such as resource intensiveness, student resistance, and information integrity issues. This review underscores the importance of PBL in bridging the gap between theoretical knowledge and practical application, ultimately preparing marketing students to meet the demands of the industry. The paper concludes with recommendations for future research and best practices for implementing PBL in marketing education.

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Section: Documents Yearmentioning

confidence: 99%

Section: Serious Gamesmentioning

confidence: 99%

Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Rosário,

Dias

2024

Preprint

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Virtual Environment for Assisting Learning of Residential Electrical Installations

Araújo,

Guimarães,

Silva

et al. 2024

IEEE R. Iberoamericana Tecnologias Aprendizaje

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Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis

Rosário,

Dias

2024

Education Sciences

View full text Add to dashboard Cite

The marketing industry is rapidly evolving, prompting educational programs to adapt and provide graduates with relevant skills and knowledge. This systematic literature review and bibliometric analysis (SLRBA) explores the incorporation of problem-based learning (PBL) in marketing education. PBL is a teaching approach that encourages students to solve real-world problems by integrating theory and practice, thereby improving their critical thinking and decision-making skills. Our review synthesizes data from 71 sources, detailing the definition of PBL, strategies for its implementation in marketing education, and the associated benefits and challenges. The findings show that PBL enhances student engagement, provides hands-on experience, and equips students for real-world marketing challenges. Effective strategies for PBL adoption include leveraging social media, serious games, E-learning, and feedback systems to facilitate active learning and student participation. However, PBL poses challenges, such as high resource requirements, student resistance, and concerns over information accuracy. This review underscores the importance of PBL in closing the gap between theoretical concepts and practical skills, helping marketing students better meet industry expectations. The paper concludes with suggestions for future research and best practices for integrating PBL in marketing education.

show abstract

Impact of Serious Game Design Factors and Problem based Pedagogy on Learning outcome

Cited by 4 publications

References 21 publications

Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Enhancing Marketing Education Through Problem-Based Learning: A Comprehensive Review

Virtual Environment for Assisting Learning of Residential Electrical Installations

Implementing Problem-Based Learning in Marketing Education: A Systematic Review and Analysis

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