2023
DOI: 10.3126/kicijssm.v2i1.62484
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Impact of Shoes Brand Preference on Customer Satisfaction

Joginder Goet,
Kiran Kharel

Abstract: In a competitive business environment, concerns like customer satisfaction and brand preferences are becoming very important to corporate operations. The core objective of this research was to look at the influence of factors of brand preference on Customer Satisfaction with shoes. Primary data were employed in the research. Correlation and regression were utilized to calculate, analyze, and interpret the data for the descriptive and causal-comparative research design. The entire population is used in the stud… Show more

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