Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Wang, Haiying; Gani, Muhamad Abdul Aziz Ab; Liu, Chang

doi:10.1177/21582440231167109

Cited by 13 publications

(3 citation statements)

References 70 publications

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“…With regard to the development of functional foods, there are five determinants of consumer acceptance of functional foods: product characteristics, sociodemographics, and psychological, behavioral, and physical factors [ 87 , 88 ]. Various factors, such as lifestyle, age, sex, personality, income, education, ethnicity, traditions, beliefs, physiological factors, sensory preferences, marketing, and available information, influence food choices [ 5 , 89 ].…”

Section: Functional Foodmentioning

confidence: 99%

Functional Food in Relation to Gastroesophageal Reflux Disease (GERD)

Herdiana

2023

Nutrients

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Gastroesophageal reflux disease (GERD) is a common esophageal disorder characterized by troublesome symptoms associated with increased esophageal acid exposure. The cornerstones of therapy in this regard include treatment with acid-suppressive agents, lifestyle modifications, and dietary therapy, although the latter has not been well defined. As concerns regarding long-term proton pump inhibitor (PPI) use continue to be explored, patients and healthcare providers are becoming increasingly interested in the role of diet in disease management. However, dietary interventions lack evidence of the synthesis effect of functional foods. The following is a review of dietary therapy for GERD, emphasizing food components’ impact on GERD pathophysiology and management. Although the sequential dietary elimination of food groups is a common practice, the literature supports broader intervention, including reduced overall sugar intake, increased dietary fiber, and changes in overall eating practices. While the primary concern of food companies is to provide safe products, the caloric, nutritional, and functional composition of foods is also generating interest in the food industry due to consumers’ concerns.

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Section: Functional Foodmentioning

confidence: 99%

Functional Food in Relation to Gastroesophageal Reflux Disease (GERD)

Herdiana

2023

Nutrients

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“…Desain pada kemasan yang menarik secara visual dan sesuai dengan preferensi konsumen telah terbukti menjadi faktor utama yang memengaruhi keputusan untuk membeli. Hasil ini konsisten dengan temuan dari beberapa studi terkait, termasuk studi yang dilakukan oleh Clement (2007), Tanaiutchawoot et al (2023), dan Wang et al (2023). Clement (2007) mengamati bahwa elemen desain pada kemasan dapat memainkan peran kunci untuk membentuk persepsi konsumen dan memengaruhi keputusan untuk membeli mereka.…”

Section: Gambar 1 Uji Normalitasunclassified

Penentu Utama Keputusan Pembelian: Evaluasi Kualitas Produk dan Daya Tarik Visual Kemasan Minuman

Anna Kridaningsih

2023

jtear

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In an increasingly competitive business, companies must be able to understand what factors will influence the decision to buy. This study intends to analyze the role of packaging quality and design on the decision to buy Fatigon Hydro isotonic drinks among 100 respondents in Surabaya City. The study involved purposive sampling method to select respondents who have sufficient experience and understanding of Fatigon Hydro isotonic drink products. The study utilized quantitative methods. Statistical analysis, including regression, was used to evaluate the influence between product quality and design on packaging with the decision to purchase. The results showed that the design on the packaging contributed positively to the decision-making. In addition, consumers tend to give high value to products that are considered good quality or in accordance with consumer desires.

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“…Packaging establishes an important form of communication from creative creation to consumption, liking, and willingness to purchase [ 2 ]. Packaging brings those first touching points to be made quickly and with minimal effort for purchase decisions [ 3 , 4 ], and through different design characteristics, consumers can make the most convenient decision [ 5 ]. However, the complexity or simplicity of the message sent by the packaging is something that must be studied deeply.…”

Section: Introductionmentioning

confidence: 99%

Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging

Rojas,

Contero,

Vergara

et al. 2024

Foods

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Packaging design is pivotal in motivating consumer decisions, as a key communication tool from creation to purchase. Currently, the interpretation and evaluation of packaging’s impact are shifting toward non-traditional methods. This pilot study evaluated the packaging perception of York Ham and Turkey Breast products. The event-related potential (ERP) technique, the methodology priming words (positive and negative), and target images (original and modified packaging) were applied. A total of 23 participants were sampled using a 32-channels scalp elastic electrode cap and viewed 200 trials of word–image matching. Participants responded whether the images and adjectives matched or not, using the two groups of images. The results demonstrate an N400 effect in the parietal area. This region was observed to show evidence of cognitive processing related to congruency or incongruency, by contrasting the priming and target of this study. The evaluation positioned the York Ham packaging as the best rated. The findings show a relevant contribution to ERPs and research related to the food packaging perception.

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Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

Cited by 13 publications

References 70 publications

Functional Food in Relation to Gastroesophageal Reflux Disease (GERD)

Functional Food in Relation to Gastroesophageal Reflux Disease (GERD)

Penentu Utama Keputusan Pembelian: Evaluasi Kualitas Produk dan Daya Tarik Visual Kemasan Minuman

Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging

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