ATMPH 2020
DOI: 10.36295/asro.2020.231751
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Impact of social media on the way marketing is done in football clubs

Abstract: Background:Sports fans always have a unique relationship with the club that they support or follow.Even if it is on a digital platform or in an offline manner. But there aren't many studies or papers regarding how fans change the numbers of a club and affect their business model as well. This paper is an attempt to understand how social media is used as a platform for clubs to market themselves and also create an engagement between fans and players. Methods: A survey was conducted online in the form of a Quest… Show more

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Cited by 3 publications
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“…[16] Developt models instrument to analisys skill. [17] Especially during the Covid-19 pandemic, it has become a big challenge in the world of football. Even for football management institutions, there has been a decrease in the contribution of sponsors.…”
Section: Discussionmentioning
confidence: 99%
“…[16] Developt models instrument to analisys skill. [17] Especially during the Covid-19 pandemic, it has become a big challenge in the world of football. Even for football management institutions, there has been a decrease in the contribution of sponsors.…”
Section: Discussionmentioning
confidence: 99%