Impact of social media usage on job performance and employee retention: Role of knowledge sharing and organizational commitment

Abstract

The business world is changing at an accelerated rate, and the key driver of this change is technology. Technologies largely dominate social networking and knowledge sharing activities in organizations through social media (SM). As SM is used in organizations for both work‐related and social‐related purposes, understanding its impact on job performance and employee retention is important. Hence, through the lens of organizational commitment theory and by analyzing a sample of 426 IT employees, this study attempted to explore the influence of SM usage on job performance and employee retention through knowledge sharing and organizational commitment. The significant outcomes of this study are as follows: (1) both work‐related and social‐related SM usage positively influence organizational commitment through knowledge sharing; (2) social media usage positively impacts job performance and employee retention by enhancing employee knowledge sharing capability and organizational commitment. Implications of this study provide meaningful insights for both academics and practitioners.

هل تقود القيادة الحكيمة إلى تأييد الموظفين والاحتفاظ بهم في وكالات السفر؟

“…This scale consists of four subscales: intellectual shrewdness, spurring action, moral conduct, and cultivating humility, with four items each. To gauge employee retention, six items were adapted from Chauhan (2022). Six items were employed to assess employee advocacy, modified from Thelen and Formanchuk (2022).…”

Knowledge sharing and innovation performance: The mediating role of open innovation

“…Therefore, knowledge sharing denotes an individual's willingness to share knowledge through activities such as communication, exchange, and voluntary sharing (Alavi & Leidner, 2001). By amalgamating acquired knowledge in new ways or increasing the ability to use previously acquired knowledge, knowledge sharing aims to generate new knowledge (Cabrera & Cabrera, 2002; Chauhan, 2022). Moreover, sharing information about innovation can enhance creativity by transforming individual expertise into organizational knowledge and sparking novel concepts new ideas for generating innovations (Rusuli et al., 2010).…”

Effect of Work Discipline and Organizational Culture on Employee Performance

“…(Prasetiyo et al, 2021;Sari et al, 2020) Regardless of an employee's high level of performance within an organization, the existence of an unfavourable organizational culture and a deficiency in discipline will have a detrimental When work discipline and organizational culture are optimized, it leads to optimal employee performance. (Chauhan, 2022;Dey et al, 2022) Typically, organizations prioritize the endeavor to enhance the efficiency of their human resources.…”