Impact of Social Media Usage on MENA Countries Economy

Ghorfi, Thami; Hatimi, Imad-eddine

doi:10.1007/978-3-030-45960-4_5

Cited by 4 publications

(1 citation statement)

References 13 publications

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“…The use of the Internet has encouraged people to prefer online shopping methods and the number of online shoppers is growing rapidly around the world (Laumer, Maier, Eckhardt, & Weitzel, 2016;Oksa et al, 2021). For clothing businesses, social media becomes an important tool, but social media can harm businesses if it is not used correctly (Ghorfi & Hatimi, 2020). Therefore, the brand is responsible to maintain good relationship with customers through social media and that will create positive e word of mouth (Balakrishnan, Dahnil, & Yi, 2014;S.…”

Section: Introductionmentioning

confidence: 99%

Influence of Social Media on Purchase Intention and Customer Loyalty of Generation Y With the Mediating Effect of Conviction: A Case of Pakistan

Khan¹

2021

pjia

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The major aim of this research is to examine the concept of conviction in internet business, e-word of mouth and usage of social media and what are the relationships between them and how these affect generation Y. After extensive review of the literature in a particular context five constructs are developed such as usage of social media, e-word of mouth, conviction, customer loyalty and purchase intention. The quantitative approach is applied and data is collected from 389, those are belonging to generation Y, after that realizability and validity of the questionnair social media and electronic word of mouth both have a strong influence on customer loyalty and purchase intention by mediating the strong effect of Conviction. All hypotheses are accepted and consistent with the earlier studies in the same context. The present study has an exclusive and valuable contribution because it confirms or validates the notion of conviction in digital business and then through conviction defines purchase intention and consumer loyalty.e were tested through smart PLS software. Findings revealed that the influence of

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Section: Introductionmentioning

confidence: 99%

Influence of Social Media on Purchase Intention and Customer Loyalty of Generation Y With the Mediating Effect of Conviction: A Case of Pakistan

Khan¹

2021

pjia

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Exploring Social Media Privacy Concerns: A Comprehensive Survey Study Across 16 Middle Eastern and North African Countries

Farooq,

Salminen,

Martin

et al. 2024

IEEE Access

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Impact of social media on student life

Bhumika¹,

Jyoti²,

Neha³

et al. 2022

JIT

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The Internet has changed everyone's life. Social networks may have only been initiated with the help of the Internet. Today's generation is using the internet, which means social media like Snap-chat, Twitter, Facebook, etc., is increasing. Hence, the purpose of this paper is to understand the positive and negative outcomes of social media. In addition, this paper discusses the current situation, the previous situation, and the situation where people do not have social networks. Finally, the influence of social networks on different stages of a person's life is described.

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Impact of Social Media Usage on MENA Countries Economy

Cited by 4 publications

References 13 publications

Influence of Social Media on Purchase Intention and Customer Loyalty of Generation Y With the Mediating Effect of Conviction: A Case of Pakistan

Influence of Social Media on Purchase Intention and Customer Loyalty of Generation Y With the Mediating Effect of Conviction: A Case of Pakistan

Exploring Social Media Privacy Concerns: A Comprehensive Survey Study Across 16 Middle Eastern and North African Countries

Impact of social media on student life

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