2022
DOI: 10.1108/ijlma-03-2022-0065
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Impact of stockbrokers’ services on the trust and confidence of retail equity investors: an ordinal approach

Abstract: Purpose The purpose of this study was to assess equity investors satisfaction with stockbroker services. Four components emerged from a factor analysis of 14 variables of retail equity investors’ satisfaction with stockbroker services. According to the findings, these elements have a substantial impact on investors’ trust and confidence in stockbrokers. Design/methodology/approach By physically visiting stockbrokers’ offices in Punjab, including Amritsar, Jalandhar, Ludhiana and Mohali, 1,000 questionnaires … Show more

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