Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context

Nair, Suja R.; Shams, S. M. Riad

doi:10.1108/emjb-10-2019-0128

Cited by 13 publications

(7 citation statements)

References 60 publications

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“…It also seems that providing samples of sweet fresh fruits for consumers to taste may motivate consumers to buy fruits. This is particularly true because most purchase decision-making is made at the place of purchase (Nair and Shams, 2020). Shoppers with high ratings on the VSF scale were less likely to shop for fresh fruits at club stores [1% (P < 0:05)].…”

Section: Dependent Variablementioning

confidence: 99%

Exploring Consumers’ Preferred Purchase Location for Fresh Fruits

Marques

Torres

Behe

et al. 2021

hortte

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Before consumers choose what and how much fruit to buy, they first decide where to buy it. To address the choices of stores for fresh fruits, this study investigated the influence of market attributes and customers’ attitudes toward their purchasing decisions. Data from a web-based survey of 1658 U.S. consumers were used to conduct multinomial logit regression to investigate the factors guiding their choices regarding four types of stores: chain, independent, club/warehouse, and direct-to-consumer. We found attitudinal scales and market attributes have different effects on the choice of marketplace for fresh fruits. Driven by price and convenience, most consumers prefer chain stores when buying fresh fruits, whereas those same factors deter them from choosing independent and ethnic stores for fresh fruits. The supply of local fruits, friendly atmosphere, and access to desirable fresh fruits positively influenced consumers to purchase fruits at local markets. Our findings can provide insight regarding food retailers and farmers targeting fresh fruit consumers. For example, our findings highlight the importance of providing a friendly atmosphere and outstanding customer service to positively influence purchasing behavior.

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Section: Dependent Variablementioning

confidence: 99%

Exploring Consumers’ Preferred Purchase Location for Fresh Fruits

Marques

Torres

Behe

et al. 2021

hortte

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“…The model was confirmed, and the results showed how green marketing and personal factors influence the green food purchasing behavior in a direct and indirect way, in presence of the mediating variables' attitude toward green food and intention to buy green food. Nair and Shams [34] examined whether food and grocery (F&G) shoppers in India are strongly influenced by store-attributes. The findings show that store-attributes-atmosphere, promotion, convenience, facilities, merchandise, store personnel interaction, and services affect store choice decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

A Profile of Organic Food Consumers—Serbia Case-Study

et al. 2020

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In this paper, the authors analyze products from the organic farming system from consumption and consumers. The research aimed to determine the characteristics of the Serbian organic market, discover attitudes, practices, and features of different organic food consumers and identify factors that influence organic products’ purchase. This was done following the theoretical framework of green marketing, which refers to the holistic management process responsible for identifying, anticipating, and satisfying customers and society’s needs for profitably and sustainability. The research for this study was conducted in Novi Sad and Belgrade in late 2015 and early 2016. The sample included 496 respondents over 18 years of age, varying levels of education, marital status, and other sociodemographic characteristics. The sample was divided into three internally homogeneous yet mutually heterogeneous clusters according to three criteria: factors that generally influence their food purchasing decisions, their opinions regarding characteristics of food products and their eating habits, and their sociodemographic characteristics. The analysis shows that organic consumers can be divided into three clusters with corresponding components related to aspects of products that are sold in the Serbian market. In Cluster 1, respondents who assign the least importance to whether they eat “healthy” products and to the number of calories in those products are presented. Cluster 2 respondents care most about what they consume, and in Cluster 3, respondents assign importance to eat “healthy” food. The findings of this study show that the decision whether to buy organic products or not is predominantly determined by the price and quality of products (which is also related to the socio-economic characteristics of consumers) so that eco-marketing should therefore be more directed towards those consumers who are already “more environmentally and health-conscious”, because in this way, the desired results of improving the domestic market of organic products will be achieved.

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“…These findings were validated by Anggraini et al (2020). In contrast, scholars (Park, 2018;Kim et al, 2020;Singh et al, 2020) suggested that bettereducated individuals strongly believed in the PED and did not show much difference than compared to least-educated consumers, whereas Ahmed et al (2007) and Nair and Shams (2020) failed to show any difference between consumers based on their age, gender, education, occupation and experience.…”

Section: Literature Reviewmentioning

confidence: 89%

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

Khaneja¹,

Hussain

Melewar

et al. 2022

QMR

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Purpose This study aims to use place identity theory to examine the concept of physical environment design (PED) and its effects on consumers’ emotional well-being (EWB) dimensions such as sensorium, behaviour and happiness. Design/methodology/approach The authors used a qualitative approach. Thirty interviews were conducted among participants drawn from the city of London, which is one of the flourishing and world’s most famous international trade centre, providing paramount access to the global market. The data was analysed using thematic analysis. Findings The findings suggest that PED is defined precisely using the terms like atmosphere, appealing, attractive, impressing, inviting, ambient, compelling and design cues. The findings also suggest that PED has a positive effect on consumers’ sensorium, behaviour and happiness. However, these effects are lower when the retail stores have unwelcoming themes than when they have mesmerising PED. The different names can also be advantageous, specifically when online shopping dominates today’s retail industry. The findings also illustrate that the theoretical model used in this study is valid and suggest that PED has positive effects on consumers’ sensorium, behaviour and happiness. Originality/value To the best of the authors’ knowledge, while other authors tried to identify the effect of PED on consumers buying behaviour, this study is the first one to show how PED effects consumers’ sensorium, behaviour and happiness. The results of personal interviews highlight the importance of design elements and a gap in the application of novel elements to improve consumers’ sensorium, behaviour and happiness.

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Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context

Cited by 13 publications

References 60 publications

Exploring Consumers’ Preferred Purchase Location for Fresh Fruits

Exploring Consumers’ Preferred Purchase Location for Fresh Fruits

A Profile of Organic Food Consumers—Serbia Case-Study

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

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