Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

Hasan, Zaki Noah; Naeem, Muhammad; Ahmed, Saleem; Zeerak, Syeda

doi:10.51153/mf.v17i1.538

Cited by 5 publications

(1 citation statement)

References 37 publications

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“…The use of taglines aims to strengthen the ability of advertisements to influence audience behavior in accordance with communication objectives (Widyastuti & Nugroho, 2019). States that the role of the tagline is very important to be able to help embed an advertised product into the minds of consumers (Hasan et al, 2022).…”

Section: Tagline "Kangen Jogja"mentioning

confidence: 99%

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Firdaus¹,

Anggraeni²,

Hariyanti³

2023

J. Commun.

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Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja". Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.

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Section: Tagline "Kangen Jogja"mentioning

confidence: 99%

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Firdaus¹,

Anggraeni²,

Hariyanti³

2023

J. Commun.

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Examining Tagline Efficacy in FMCG Brand Awareness and Recall

Vidyasagar Gaikwad,

Kumar

2023

ShodhKosh J. Vis. Per. Arts

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This research paper examines the efficacy of taglines in enhancing brand awareness and recall within the fast-moving consumer goods (FMCG) sector in India. Utilizing a quantitative approach, a structured questionnaire was administered to a sample of 265 respondents, aiming to gather insights into consumer perceptions regarding the impact of taglines on their ability to recognize and recall brands. The study employs a one-sample t-test for data analysis, revealing statistically significant findings that indicate a strong positive correlation between memorable taglines and both brand awareness and recall. The results demonstrate that consumers perceive taglines as crucial tools for identifying brands while shopping and for aiding their memory during purchasing decisions. These findings underscore the importance of effective tagline development as a strategic marketing component in the FMCG industry. The paper concludes by discussing the implications for marketers and offering suggestions for future research avenues.

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Unravelling the Influence of Mediating Factors on the Relationship Between Knowledge and Difficulty in Clinical Practices

Hegazy

2023

Pak. J. Rehabil

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Background and Aims: This research aims to investigate the relationship between knowledge (K) and difficulty of clinical practices (DCP) while exploring the potential mediating factors of academic skills (AS), confidence (C), students’ lack of interest (SLI), and teaching skills (TS). Clinical practices are vital for educating and training healthcare professionals, and understanding the factors contributing to difficulty during these practices is crucial for improving educational outcomes. Methodology: The study adopted a quantitative technique, collecting data from a sample of healthcare students through surveys and assessments. Statistical analyses, including mediation analysis, were conducted to examine the relationships between the variables of interest. Results: All four mediators significantly impacted the relationship between Knowledge and Difficulty in Clinical Practices. Limitations: The study is limited to healthcare students. The sample size of the article is limited due to time constraints, and it is not necessarily important that only mentioned mediators cofound between AS and K. Originality: The mediators significantly impact the originality of the article, which will generate a scholarly contribution to the community. Conclusion: The implications of these findings suggest the need for educators and policymakers to focus on enhancing academic skills, fostering confidence, addressing students’ lack of interest, and improving teaching practices.

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Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

Cited by 5 publications

References 37 publications

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Examining Tagline Efficacy in FMCG Brand Awareness and Recall

Unravelling the Influence of Mediating Factors on the Relationship Between Knowledge and Difficulty in Clinical Practices

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