2016
DOI: 10.20460/jgsm.20161022383
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Impact of Technological and Non-Technological Innovation on Firm Performance: Empirical Study at Turk Telekom Group Antalya Office

Abstract: The aim of this study is to explore the impacts of technological (product innovation and process innovation) and non-technological innovation (organizational and marketing innovations) on firm performance. The research questions were pursued through questionnaires with top-level managers of a firm operating in Turkish telecommunication industry, Turk Telekom Group Antalya Office. Analysis results demonstrated that technological innovation (product and process innovation) and marketing innovation has significan… Show more

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“…Continuous innovation in the organization is a key practice to be successful (Bowonder et al, 2010). Those organizations that try to develop innovative ideas can take the risk (Abdukhoshimov and Özdem _ Ir, 2016) to adopt change in a business environment.…”
Section: Discussionmentioning
confidence: 99%
“…Continuous innovation in the organization is a key practice to be successful (Bowonder et al, 2010). Those organizations that try to develop innovative ideas can take the risk (Abdukhoshimov and Özdem _ Ir, 2016) to adopt change in a business environment.…”
Section: Discussionmentioning
confidence: 99%