Impact of technological innovation on digital entrepreneurship and the effects on the economy

Redondo-Rodríguez, Lola; Yábar, Diana C. Pérez-Bustamante; Díaz-Garrido, Eloísa

doi:10.1007/s11365-023-00873-2

Cited by 9 publications

(1 citation statement)

References 81 publications

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“…In terms of applying neuromarketing as a tool to analyze and diagnose the user experience on websites, studies have demonstrated the use of this methodology to analyze the design of websites in the tourism sector. Through user navigation and eye-tracking instruments, the measurement of attraction points and areas of interest generated by the website is carried out (Redondo-Rodríguez et al, 2023). In this way, with the input from users, the points that work well and need to be emphasized, as well as those that do not, and how they can become an opportunity for improvement in website redesign are identified.…”

Section: Toy Industry User Experience and Neuromarketingmentioning

confidence: 99%

SEO vs. UX in Web Design

Juárez-Varón,

Juárez-Varón

2024

International Journal of Software Science and Computational Intelligence

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This work addresses a research gap in digital marketing by attempting to compare the effort in achieving the best organic search engine ranking with the effort in providing the best user experience in web navigation. The objective is to validate companies' efforts in the digital world, and the study is focused on the toy sector in Spain, specifically on the Google search engine, measuring the user experience in web browsing through neuromarketing biometrics. The top 30 results for each Google search were collected for the 638 keywords related to toys in Spain. Subsequently, the three best-positioned websites for the Google search results were determined, and their user experience was measured using neuromarketing biometrics, triangulated with qualitative research. This approach allows for contrasting brand authority in the digital world (visibility in a search) with the user experience in navigation (trust and ease of purchase decision-making). Results indicate that the best-positioned websites do not necessarily correspond to the best web navigation experiences.

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Section: Toy Industry User Experience and Neuromarketingmentioning

confidence: 99%

SEO vs. UX in Web Design

Juárez-Varón,

Juárez-Varón

2024

International Journal of Software Science and Computational Intelligence

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Entrepreneurship and artificial intelligence: a bibliometric analysis

Redondo-Rodríguez,

Díaz-Garrido,

Pérez-Bustamante Yábar

et al. 2024

J Technol Transf

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A technostress–entrepreneurship nexus in the developing world

Simba,

Rambe,

Navarrete

et al. 2024

Int Entrep Manag J

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Research indicates that entrepreneurs are relying on digital technology for their entrepreneurial endeavours, yet there is little knowledge on how to balance technology usage and wellbeing. Drawing on the concept of technostress and 643 observations of nascent South African entrepreneurs’ interactions with digital technology, we advance knowledge at the technostress–entrepreneurship nexus. Partial least squares structural equation modelling (PLS-SEM) results reveal how digital self-efficacy moderates their behaviour and inability to balance digital technology usage with wellbeing. These results confirm entrepreneurship passion and perceived behavioural control as predictors of technostress amongst these entrepreneurs. They also suggest that the benefits of digital technology are not a predictor of technostress in African entrepreneurship; thus, extending a conceptual overlay of digital technology, digital self-efficacy, entrepreneurial passion (EP), and behaviour to define the mechanisms underlying a technostress–entrepreneurship nexus. The results show social, policy, and research implications in today’s technology-driven environments characterised by a mixture of midrange to complete digital transformations.

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Impact of technological innovation on digital entrepreneurship and the effects on the economy

Cited by 9 publications

References 81 publications

SEO vs. UX in Web Design

SEO vs. UX in Web Design

Entrepreneurship and artificial intelligence: a bibliometric analysis

A technostress–entrepreneurship nexus in the developing world

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