Impact of technology and internet on the media market in Kosovo, in daily print newspapers and online newspapers

Abstract

The Development of information technology and internet in Kosovo, particularly during 2010-2018, has strongly affected the decrease in edition of printed newspapers, whereas on the other hand there is witnessed an increase in the number of users of online media who would rather appreciate to acquire information through those sources rather than other means of information. Express Newspaper is among the most printed newspapers, but it has recently passed from hard copy version to online one. Due to the fact that it mainly operates online it has increasingly boosted the number of readers. Whereas Newspaper "Koha Ditore", along with the printed version and the online platform. The outcomes from the research reveal that the drop in edition of the printed newspapers and increase in the number of online versions has affected on the overall cost and the speed of spreading news. Apart from causing a drop in the number of printed editions, this has brought forth adverse effects in printed newspapers which have ceased to function.

Challenges of Print Newspapers in Kosovo in the Period 1999 to 2020

“…(Lumi, 2020) Thus, in Kosovo market in 2010 competed 10 daily newspapers. (Lumi & Selimi, 2018) But the newspapers that were mostly read were "Bota Sot", "Koha Ditore" and "Zëri". (IREX, 2015) So, from the six daily newspapers printed in 1999, their number increased to ten daily print newspapers in 2010, to fall then in 2019 to only four.…”