The sustainability of social and economic development of countries and individual regions depends on various factors, one of which is the personnel potential shaping the labour market. In recent years, the number of people employed in agriculture has declined and has led to a shortage of agricultural personnel in the labour market. The aim of the research is to study the condition of human resources in agricultural enterprises under the conditions of pandemic and economic crisis and to identify ways of solving personnel problems. The object of the study is the personnel potential in agricultural enterprises in the example of the countries of the Eurasian Economic Union for the period from 2016 to 2020. The methods of comparative analysis, absolute and relative values, and abstract thinking served as a methodological basis for the study. The information base of the study was statistical data from the Eurasian Economic Union, and the works of scientists. The article analyses the dynamics of the urban and rural population in the countries of the Eurasian Economic Union, the number of the employed population by types of economic activity, including the agricultural sector. The main task of improvement of agricultural and industrial enterprises is to provide the industry with highly qualified personnel, solve which it is necessary to pay a lot of attention to agricultural education. Currently, many school graduates do not want to work in the agricultural sector due to the fact that it is considered unclaimed, non-prestigious, and low-paid. Therefore, various measures are needed within the states to attract graduates to the agricultural sector and to retain young professionals in rural areas. The article identifies and proposes the main ways of improving the training of in-demand personnel for agricultural and industrial enterprises based on conducted research.