Impact of the product quality on consumer satisfaction and corporate brand

Šugrová, Michaela; Šedí­k, Peter; Kubelaková, Andrea; Svetlíková, Veronika

doi:10.21003/ea.v165-27

Cited by 10 publications

(4 citation statements)

References 8 publications

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“…Product quality will be the key factor for the consumer to purchase solar panel. Consumer will make their purchase intention during justify product quality in their purchase (Sugrova, Sedik, Kubelakova, et. al., 2017).…”

Section: Discussionmentioning

confidence: 99%

Consumers Purchase Intention towards Solar Panel as Renewable Energy Source in Malaysia

Yew,

Kowang,

Yang

et al. 2023

ijmst

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Numerous studies have been undertaken, both globally and locally, to investigate influencing factors and consumer buying behaviour relationships. However, research on consumer purchase intention towards solar panel as renewable energy product in Malaysia is still lacking, and this research aims to fill the research gap. The objectives of this study to examine the factors influencing comprising of product price, product quality and advertising towards consumers’ purchase intention of solar panel in Malaysia. The data for this study were collected from 348 respondents via an online questionnaire, and hypotheses analysis was conducted using multiple regression analysis to investigate the influencing factors and consumers’ purchase intention for solar panel as renewable energy product in Malaysia. Results shown that product price, product quality and advertising have significant influence on consumers’ purchase intention towards solar panel in Malaysia as important source for energy conservation and generation.

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Section: Discussionmentioning

confidence: 99%

Consumers Purchase Intention towards Solar Panel as Renewable Energy Source in Malaysia

Yew,

Kowang,

Yang

et al. 2023

ijmst

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“…In this case, we assume that the quality affects the satisfaction probability. Some empirical studies identify the dependency between product quality and consumer satisfaction, such as, Pirri and Mulia (2020) and Sugrova et al (2017). Moreover, a line of literature defines the quality as the consumer satisfaction probability in their analytical models, including McWilliams (2012) and Zhang, Yu, et al (2021).…”

Section: Quality Affects Satisfaction Probabilitymentioning

confidence: 99%

Commission, product quality and return policy in agency selling

Hsiao

Chen

Xiong

2022

Naval Research Logistics

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Many sellers provide products for consumers directly on online platforms. This selling format is labeled “agency selling.” In this article, we investigate the platform's contract design and the seller's quality and return decisions in the agency selling. We find that the platform chooses a high commission rate to induce the seller to accept returns when the salvage factor is large enough or the consumers' willingness to pay for quality is sufficiently low. Compared to the direct channel, the seller is more likely to accept returns in the agency selling. Moreover, if the consumers' willingness to pay for quality increases, the platform intends to reduce the commission rate to induce the seller to increase the quality. The commission rate makes no influence on the generosity of the refund. However, when the consumers' willingness to pay for quality is sufficiently large, the platform prefers the seller to offer no refund and the commission rate may increase in the consumers' willingness to pay for quality. Finally, we consider two extensions: quality affects satisfaction probability and return window.

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“…In online shopping, product quality is among top stimuli factors behind of product safety, guarantee of delivery [9]. Significant effect of product quality on customer preferences and behaviours is explained by the emotional value generated when the customers experienced actual quality performance of a product [28].…”

Section: Poor Product Qualitymentioning

confidence: 99%

The Mediating Role of Customer Experience on the Relationship between Online Shopping Determinants and Customer Satisfaction in Vietnam

Pham¹,

Yazdani²

2021

IJSSH

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The negative impacts of COVID-19 to every aspects of social-economic structure lead to the retail industry’s changes by shifting from traditional way to online shopping. Although Vietnam is potential market of e-commerce, there are still lots of barriers of online shopping to customer behaviour, especially how to improve the customer experience in purchasing process. Therefore, this paper analyses the mediating role of customer experience on the relationship between online shopping determinants such as: payment barrier, bad complaint resolve, slow delivery process, poor product quality, technical problem, and customer satisfaction in Vietnam. The online survey is conducted according to the related theories, relevant empirical evidence, and pilot study to collect reliable data from 360-400 respondents in Ho Chi Minh city and Ha Noi city. Some quantitative data analysis techniques are proposed and used in this study, including descriptive statistics, reliability, explanatory factor analysis, variance analysis, Pearson correlation analysis, confirmatory factor analysis, and structural equation modeling. For using them, the researcher expects that all factors have significant and negative effect on customer satisfaction through customer experience. By developing one of the first research attempt on pre-normal phase of COVID-19 pandemic, the researchers believes the marketers and top managers at e-commerce companies in Vietnam to have sufficient information about how their customers’ experience with online shopping platforms and related services.

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Impact of the product quality on consumer satisfaction and corporate brand

Cited by 10 publications

References 8 publications

Consumers Purchase Intention towards Solar Panel as Renewable Energy Source in Malaysia

Consumers Purchase Intention towards Solar Panel as Renewable Energy Source in Malaysia

Commission, product quality and return policy in agency selling

The Mediating Role of Customer Experience on the Relationship between Online Shopping Determinants and Customer Satisfaction in Vietnam

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