Impact of tourist experience on memorability and authenticity: a study of creative tourism

Wang, Chaohui; Liu, Juan; Wei, Lijiao; Zhang, Tingting

doi:10.1080/10548408.2020.1711846

Cited by 79 publications

(57 citation statements)

References 70 publications

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“…Thus, creative tourism is defined as a specific type of tourism in which tourists prioritize the enjoyment of more interactive experiences, cocreated between the visitor and the local provider (Richards, 2000(Richards, , 2005. In this context, food tourism can be considered one of the subcategories of creative tourism when food tourists actively seek to participate in and learn from new physical and/or sensory culinary experiences during their travels (Wang et al, 2020). By adopting a creativity perspective, food tourism can increase its capacity to contribute to regional economic development and its consideration as an effective tool to position and promote destinations (WFTA, 2021); however, the rise of creative food tourism also reinforces the relevance to understand the food tourism experience.…”

Section: Introductionmentioning

confidence: 99%

Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists

Gómez‐Rico

Collado

Vijande³

et al. 2021

BFJ

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PurposeThis study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and external stimuli, referred to the pull motivation exerted by restaurant innovativeness.Design/methodology/approachData are obtained through a questionnaire completed by 407 food tourists who have traveled to visit a creative restaurant. The research model is tested using structural equation modeling (PLS-SEM).FindingsResults confirm the relevance of emotional and social motivations to enjoy a CFTE and the need to align the target tourists' self-concept and restaurant positioning. The most vital driver of the CFTE is the restaurant innovativeness, which suggests that entrepreneurship in gastronomy is critical to boosting food tourism.Originality/valueThis study expands the understanding of the role of food tourism motivations and self-congruity in the tourist experience and underlines the relevance of the restaurant's production process to create authentic and compelling experiences that improve the tourists' satisfaction. Moderation analysis considering the tourists' previous experience reveals that cultural motivations only exert a positive effect on the CFTE for first-time travelers. However, self-congruity is the strongest predictor of a CFTE for repeat travelers.

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Section: Introductionmentioning

confidence: 99%

Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists

Gómez‐Rico

Collado

Vijande³

et al. 2021

BFJ

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“…Memorability refers to a visitor’s ability to recall a particular event after a vacation and to develop a positive or negative attitude toward a destination associated with that event (Gilmore and Pine, 2002; Oh et al, 2007), which has been increasingly discussed in the tourism literature as a measure of the outcomes of tourists’ experiences (e.g., Wang et al, 2020; Zatori et al, 2018). A memorable experience is an experience in which visitors obtain positive memories from special travel activities and events (Kim, 2010; Kim et al, 2012).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Memorability is significantly influenced by motivation, nostalgia, image, co-creation, attention, and involvement (Campos et al, 2017; Lee, 2015; Zhang et al, 2018). Several recent studies have also showed that travel experience contributes to tourists’ perception of memorability (e.g., Quadri-Felitti and Fiore, 2013; Wang et al, 2020). However, related research in the field of rural tourism is limited.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Experiences can also cause individuals to respond emotionally to them, and a positive emotional state during an experience helps to create memorability (Hirschman and Holbrook, 1982). Several studies have indicated that travel experience contributes to the formation of a tourist’s perception of memorability (e.g., Loureiro, 2014; Quadri-Felitti and Fiore, 2013; Wang et al, 2020). Specifically, Kim et al (2012) found that the uniqueness of experience is the main factor leading to memorability.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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‘What if my experience was not what I expected?’: Examining expectation-experience (dis)confirmation effects in China’s rural destinations

Wang¹,

Liu

Zhang

2021

Journal of Vacation Marketing

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This study (1) compares the tourists’ expectation and experience in China’s rural destinations, and (2) examines the (dis)confirmation effects of such comparisons on tourists’ assessments of overall travel experience, memorability, and authenticity. A total of 1323 valid responses were analyzed to test the proposed model. PLS-SEM results demonstrated that tourists’ expectation-experience (dis)confirmation had a main effect on travel experience, memorability, and authenticity. Moreover, the results from pairwise comparisons indicated that, travelers with high expectations and a high-quality experience had the highest evaluation of their overall visit experience, memorability, and authenticity. Whereas, travelers with low expectations and a low-quality experience showed the poorest assessment. Many practical and theoretical implications for destination marketing and management are discussed based on the study’s findings.

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“…Creative tourism proves to be a transversal axis to the design of destinations, involving people, processes, products, and scenarios (Wang et al, 2020 ). As Richards ( 2020 ) states, from the elementary nature of some crafts and workshops, the concept of creative tourism has evolved in recent decades to new opportunities based on sharing and co-creation of knowledge.…”

mentioning

confidence: 99%

Creativity as an Opportunity to Stimulate a Cognitive Approach to Tourist Demand

2021

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Impact of tourist experience on memorability and authenticity: a study of creative tourism

Cited by 79 publications

References 70 publications

Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists

Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists

‘What if my experience was not what I expected?’: Examining expectation-experience (dis)confirmation effects in China’s rural destinations

Creativity as an Opportunity to Stimulate a Cognitive Approach to Tourist Demand

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