Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment

Ahmad, Zeeshan; Hassan, Nadir Munir; Khattak, Mohammad Nisar; Moustafa, Mohamed A.; Fakhri, Mahendra

doi:10.3390/su132312998

Cited by 38 publications

(17 citation statements)

References 78 publications

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“…As the hospitality industry consume a great deal of energy and resources that negatively impact the environment (Ahmad et al, 2021), hotels need to implement green strategies to maintain competitiveness in the hospitality marketplace (Wang et al, 2020a), as they are able to charge higher rates to consumers who are willing to pay more to stay at green hotels (Patwary et al, 2022). According to Green Hotel Association (2023), green hotel refers to "environmentally-friendly properties whose managers are eager to institute programs that save water and energy and reduce generation of solid waste -while saving money -to help protect our one and only planet earth. "…”

Section: Introductionmentioning

confidence: 99%

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

et al. 2023

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IntroductionThe theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to experiment with alternative theoretical frameworks to explain behavioral change. Value-belief-norm theory of environmentalism (VBN) proposed that various facets of values can influence individuals’ beliefs, subsequently effecting their moral obligations, ultimately, their pro-environmental behaviors. Hence, this study aims to examine the relationship between value components (i.e., biospheric, altruistic, collectivistic), beliefs (i.e., explicit and implicit attitude), norms (i.e., social and personal norm), and green purchase intention to visit green hotels.MethodsAn online survey of convenience sampling technique was adopted for data collection. A total of 373 valid questionnaires were subjected to descriptive analysis, and confirmatory factor analysis and structural equation modeling were performed for the testing of the hypotheses.ResultsThe results suggested that biospheric and collectivistic value positively influence explicit environmental attitude while altruistic value positively influences intrinsic environmental attitude, but negatively influences extrinsic environmental attitude. Social norm was shown to have a positive impact on personal norm and green purchase intention. Furthermore, implicit environmental attitude was shown to influence personal norm and intention, while personal norm positively influences green purchase intention to visit green hotels.DiscussionThis study provided an alternative perspective on the selection of green hotels among consumers based on value-belief-norm theory in the tourism literature. These empirical findings would greatly benefit green hotel managers and other key stakeholders in the hospitality industry.

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Section: Introductionmentioning

confidence: 99%

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

et al. 2023

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“…Customer satisfaction refers to a person's sentiments of joy or disappointment after using or purchasing a product or service based on their expectations (Ahmad et al, 2021). In this case, satisfaction with online food and beverage ordering services from the food e-commerce website.…”

Section: Consumer Satisfactionmentioning

confidence: 99%

The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia

Hasbi

Syahputra

Wang

et al. 2022

JEECAR

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This study aims to determine the effect of discounts on interest, selection, and satisfaction in the food and beverage ordering application service. In the current digital era, food and beverage ordering applications are widely used by the public, one of which is a food e-commerce website and application. We conducted this research with 100 respondents who are subscribers of food e-commerce websites and applications in Indonesia. The analysis was carried out using path analysis using the SmartPLS version 3. The results of this study indicate that discounts have a significant and positive effect on customers' selection, interest, and satisfaction in the food e-commerce website application. The influence given is also quite significant because it is the strength of food e-commerce websites.

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“…Finally, establishing correct environmental values not only can effectively reduce the negative impact of their own behavior on the environment [ 25 ], but also can motivate them to take corresponding measures to implement environmental protection and improve their behavior. On the contrary, low environmental awareness inhibits residents’ knowledge about the environment to a certain extent, restricts their participation enthusiasm, and hinders the implementation of pro-environmental behaviors in general [ 26 ].…”

Section: Introductionmentioning

confidence: 99%

The Relationship between Environmental Awareness, Habitat Quality, and Community Residents’ Pro-Environmental Behavior—Mediated Effects Model Analysis Based on Social Capital

Jiang

Lin

2022

IJERPH

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Pro-environmental behavior can promote the optimization of the living environment and sustainable social development. This paper constructs a theoretical analysis framework of “environmental consciousness, habitat environment-social capital- pro-environmental behavior”. By using structural equation modeling and 1005 instances of microscopic research data, we analyzed the influence of environmental awareness and habitat environment on the pro-environmental behavior of community residents. The results of the analysis were combined with the Bootstrap method to verify the mediating role of social capital dimensions in the influence of environmental awareness and habitat quality on the pro-environmental behavior of community residents. The results show that: Firstly, environmental awareness, habitat quality, and social capital have positive effects on the pro-environmental behavior of community residents. Secondly, environmental awareness and habitat quality have positive effects on the five dimensions of social capital. Thirdly, among the five dimensions of social capital, four dimensions of social trust, social norms, sense of community belonging, and community voluntarism play a partially mediating role between environmental awareness, habitat quality, and pro-environmental behavior. This paper enriches the research on the influence of environmental awareness and habitat environment on pro-environmental behavior, reveals the mediating effect of each dimension of social capital, and broadens the horizon for the study of pro-environmental behavior. The results of the study can provide a reference for decision making to promote the implementation of pro-environmental behavior among community residents.

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Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment

Cited by 38 publications

References 78 publications

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia

The Relationship between Environmental Awareness, Habitat Quality, and Community Residents’ Pro-Environmental Behavior—Mediated Effects Model Analysis Based on Social Capital

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