2019
DOI: 10.1177/1096348019887528
|View full text |Cite
|
Sign up to set email alerts
|

Impact of Travel Motivation on Tourist’s Attitude Toward Destination: Evidence of Mediating Effect of Destination Image

Abstract: This research aims at exploring the relationship between travel motivation and tourists’ attitude toward a destination. The study also aims at assessing the mediating role played by destination image between travel motivation and tourists’ attitude toward destination. Data for the study has been collected from tourists visiting Ladakh (Jammu and Kashmir state of India) during the month of July to September (N = 350). Utilizing two theoretical lenses, that of the theory of image and theory of planned behavior, … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

5
45
0
3

Year Published

2021
2021
2024
2024

Publication Types

Select...
10

Relationship

0
10

Authors

Journals

citations
Cited by 78 publications
(53 citation statements)
references
References 49 publications
5
45
0
3
Order By: Relevance
“…Travel is thought to act as an antidote to tedious work and a regular environment, by satisfying human needs in various ways, with physiological, intellectual, and psychological facets ( Jang, Bai, Hu, & Wu, 2009 ; Mitchell, 1998 ). Given that travel motivation is defined as one's inner desire for tourism activities, it indicates unattained human needs that impel travel decisions and behaviors ( Pereira, Gupta, & Hussain, 2019 ). Travel motivation is built upon push and pull motivation theory.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Travel is thought to act as an antidote to tedious work and a regular environment, by satisfying human needs in various ways, with physiological, intellectual, and psychological facets ( Jang, Bai, Hu, & Wu, 2009 ; Mitchell, 1998 ). Given that travel motivation is defined as one's inner desire for tourism activities, it indicates unattained human needs that impel travel decisions and behaviors ( Pereira, Gupta, & Hussain, 2019 ). Travel motivation is built upon push and pull motivation theory.…”
Section: Literature Reviewmentioning
confidence: 99%
“…A better understanding of tourist motivation plays a vital role in the prediction of travel behavior and patterns. The questions why do people travel, what motivates tourists to travel to a particular destination have been a debatable topic among tourism academicians (Katsikari et al, Pereira et al, 2019). A widely accepted definition for tourist motivation is "biological and cultural forces that gives value and direction to travel choices, patterns, behavior and experiences" (Pearce, 2005).…”
Section: Literature Reviewmentioning
confidence: 99%
“…They also found that the cognitive component has a direct effect on the affective component, which in turn affects the overall image. Madden et al (2016) also analyzed this link, carrying out an exhaustive analysis of the literature, as did Dagustani et al (2018), Pereira and Hussain (2019) and Santoso (2019), who presented a behavior model studying the relationship between motivations, destination image and tourist satisfaction. In addition to these authors, many others have studied the close relationship between motivations and destination image, and we would highlight the studies by Mayo and Jarvis (1981), Michie (1986) and Gong and Sun Tung (2017).…”
Section: Research Hypothesismentioning
confidence: 99%