Impact of tweets on Indian movies performance: An integrative approach using sentiment analysis and emotion detection

Abstract

Due to social media's rapid growth, moviegoers primarily rely on internet reviews before buying. Studios must determine how reviews affect sales. This study examines how online reviews affect movie box office earnings using sentiment analysis and emotion recognition. Text reviews affect attendance and revenue as much as rating does. This data can help filmmakers and advertising target demographics. Films met audience expectations, with increased trust and happiness and lower wrath, surprise, disgust, and sadness. However, some films scored better for specific emotions, suggesting they elicited different audience responses. Most film tweets were happier and more trusting after release than before. However, tweets about some films showed more wrath and dread, suggesting marketing or audience reception concerns.