Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan

Shatnawi, Tamather Majed; Rahahle, Muhammad Yassein; Alshurideh, Muhammad Turki; Alkhawaldeh, Muthnna Mohammad Khalaf; Alzyoud, Mazen; Al-shanableh, Najah; Alajarmeh, Nancy S.; Aldaihani, Faraj Mazyed Faraj; Al-Hawary, Sulieman Ibraheem Shelash; Mohammad, Abdullah Ibrahim

doi:10.1007/978-3-031-56015-6_2

Studies in Computational Intelligence

2024

DOI: 10.1007/978-3-031-56015-6_2

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Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan

Tamather Majed Shatnawi,

Muhammad Yassein Rahahle,

Muhammad Turki Alshurideh

et al.

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Cited by 22 publications

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Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan

Cited by 22 publications

References 67 publications

Effect of the Electronic Archiving Quality on the Employee's Performance of Global Logistics Companies

Effect of the Electronic Archiving Quality on the Employee's Performance of Global Logistics Companies

Developing a Framework for Predicting HR Analytics Adoption Based on the TOE Model: An Empirical Study in Emerging Economies

The Impact of Machine Learning on Business Processes: A Bibliometric Analysis

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