Impact of Website Interface on Customer Experience and Engagement Intention in Online Hotel Booking

Le, Tran-Thien-Y; Chen, Ja‐Shen

doi:10.4018/ijisss.287578

Cited by 3 publications

(3 citation statements)

References 66 publications

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“…However, rarely studies are seen in the marketing literature especially in Saudi Arabian context that aid in understanding how aspects of hotel servicescape lead to satisfaction and revisit intentions in consumers. Today's modern internet hotel booking technologies have also made it easily possible to familiarize the consumers well before their actual visit [11,12]. The images, videos of hotel rooms and even 360-degree views of the hotels are easily provided through hotel booking websites and smartphone applications [11,12].…”

Section: Introductionmentioning

confidence: 99%

“…Today's modern internet hotel booking technologies have also made it easily possible to familiarize the consumers well before their actual visit [11,12]. The images, videos of hotel rooms and even 360-degree views of the hotels are easily provided through hotel booking websites and smartphone applications [11,12]. Even the information provided by the hotels about services offered, advertisements and guest reviews also help consumers in familiarizing with the hotel [13,12].…”

Section: Introductionmentioning

confidence: 99%

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Role of Hotel Servicescape in Satisfaction and Revisit Intention of Consumers: Familiarity as a Moderator

Balroo

2023

JEMT

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Globally the hospitality industry is seen immensely growing because of opening up of tourism in countries worldwide. One such growth of hospitality industry is specifically being witnessed in a middle eastern country namely Saudi Arabia. The expansion of leisure and religious tourism for diversifying the oil-based economy under the kingdom’s vision 2030 is rapidly fueling growth of hotels in Saudi Arabia. However, very little is known about what aspects of these hotels lead to consumer satisfaction and revisit intentions. Moreover, modern internet hotel booking technologies by providing 360-degree images, videos of hotels and hotel rooms are helping consumers to get well familiar with the hotels aforehand their visits. Very little is also known about the effects of this aforehand familiarity of consumers on the relationship of satisfaction with revisit intention. In marketing terminology, the place where the interaction between consumers and hotel service provider takes place is called hotel servicescape. The hotel servicescape has two important aspects namely physical and social. This study examines how these two aspects of hotel servicescape leads to consumer satisfaction and revisit intentions. The study also examines the moderating role of familiarity on the relationship of satisfaction with revisit intention. The study sample comprised of 390 frequent stayers in hotels of Saudi Arabia. The study sample was collected using snowball sampling method. All of the hypothesized relationships of the study were examined rigorously and simultaneously using structural equation modeling technique. The results of the study revealed that both physical and social aspects of hotel’s servicescape shared significant positive relationships with satisfaction. Significant positive relationship was also reported between satisfaction and revisit intention. Familiarity significantly moderated the relationship between satisfaction and revisit intention in this study. The study provided new findings on the role played by familiarity in strengthening the relationship between satisfaction and revisit intention. Some marketing implications, limitations and future research directions are also discussed in the study.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Role of Hotel Servicescape in Satisfaction and Revisit Intention of Consumers: Familiarity as a Moderator

Balroo

2023

JEMT

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“…According to some research results, the company websites' usability of the agencies explains their use of social media, email, and e-mail. Company website usability on businesses contributes positively to social media, email, and ecommerce activities (Le & Chen, 2022). Hotel website functionality refers to the quality of information capacity, including a website content's ability to provide sufficient information about a hotel's products and services (Amin et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Website Design as a Promotional Media for Red Orchid Hotel Semarang

Putri¹,

Jumi²,

Prasetya³

2022

JOBS (JURNAL OF BUSINESS STUDIES)

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<em>There are 75 three-star hotels and 94 two-star hotels overall in Semarang. This number demonstrates the severe competition in the hospitality industry of Semarang and highlights the importance of website design as a marketing tool in the present digital era. Red Orchid has delayed creating a website since they do not completely comprehend how important it is as a promotional tool. The waterfall model was utilized in the creation of this website. The waterfall method is an easy-to-understand approach to project management, and it includes system engineering, analysis, design, programming, testing, and maintenance. The ability to identify design errors throughout the analysis and design phases is an additional advantage of this method for developers. The Red Orchid Hotel Semarang's market reach has expanded as a result of the website's design. Visitors can save both time and money by using the website, which lets them look for information that has been updated. With the use of this website, the hotel may spend less on marketing and more time working efficiently. The Red Orchid Hotel Semarang's website was designed using the CMS WordPress and in accordance with the hotel's standards procedure in order to increase the hotel's exposure online. The design of a user-friendly and attractive website for the Red Orchid Hotel Semarang has the potential to be an efficient promotional medium and to expand the hotel's overall market reach</em>

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Graph Agent Transformer Network With Contrast Learning for Cross-Domain Recommendation of E-Commerce

Lin,

Li,

Liu

et al. 2024

Journal of Cases on Information Technology

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Cross-domain recommendation(CDR) system is a kind of recommendation system based on multiple data fields, its core idea is to integrate data from different fields, so as to provide users with more accurate and personalized recommendation services. This paper constructs a hybrid contrast learning graph agent transformer network for CDR of e-commerce. In this method, data in target domain and source domain are first constructed into a multi-part graph structure, and then data mining is carried out by double-branch graph agent transformer. The final embedding of each node in the graph is obtained by training the model through mixed supervised learning and comparative learning. This method not only increases the recommended performance of the model through comparative learning, but also improves the transformer structure through agent and reduces the calculation cost of the model. Simulation results on two real cross-domain recommendation datasets of e-commerce demonstrate the effectiveness of the proposed method.

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Impact of Website Interface on Customer Experience and Engagement Intention in Online Hotel Booking

Cited by 3 publications

References 66 publications

Role of Hotel Servicescape in Satisfaction and Revisit Intention of Consumers: Familiarity as a Moderator

Role of Hotel Servicescape in Satisfaction and Revisit Intention of Consumers: Familiarity as a Moderator

Website Design as a Promotional Media for Red Orchid Hotel Semarang

Graph Agent Transformer Network With Contrast Learning for Cross-Domain Recommendation of E-Commerce

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