“…The importance of online gamer loyalty has attracted past studies to examine its antecedents, including ease of use, usefulness (Köse et al , 2019), satisfaction (Liu et al , 2016), enjoyment (Chang and Chen, 2018; Hamari et al , 2020; Köse et al , 2019), gaming task completion (Alha et al , 2019), autonomy and competence need satisfaction (Liao et al , 2021a), avatar friendliness (Li et al , 2018), gifting (Goode et al , 2014) and flow (Chang and Chen, 2018; Choi and Kim, 2004; Liao and Teng, 2017). All these are influential, while flow is among the most frequently examined justifying our inclusion of flow when examining sources of online gamer loyalty.…”