Impact on bullwhip effect in food industry due to food delivery apps

Abstract

Every supply chain whether services, durable goods or customer goods, is drifting more and more towards E-supply chain using Internet Technology (IT).Such supply chains make use of internet for selecting items, placing their orders and making payments too. Now days the E-supply chain for serving food items is getting very popular because of ease and facilities provided by Food Delivery Apps (FDAs) like Swiggy, Zomato and Uber Eats etc. Use of FDAs has caused variation in demand of food items and subsequently has caused an impact on bullwhip effect. Bullwhip effect is a supply chain phenomenon, which is defined as amplification of demand, as information in form of orders moves from lower echelon to higher echelon of supply chain. This paper attempts to explore the influence of E-supply chain on demand of food items and hence on the bullwhip effect, in food industry, in Indian context. In practice, E-supply chain causes price variations and results in poor forecasts and hence enhances bullwhip effect. But in present scenario, it has been demonstrated that the application of IT will contribute to the reduction of bullwhip effect in long run. Through qualitative and quantitative analysis, it has been proved that due to better information sharing the bullwhip effect has been reduced which generally increases in case of E-supply chain.

Factors influencing customers' continuance usage intention of food delivery apps during COVID-19 quarantine in Mexico

“…Few authors have researched the benefits perceived by loyalty programs or incentives on FDAs (Jain et al , 2020; Kapoor and Vij, 2018; Koiri et al , 2019; Tomacruz and Flor, 2018). These incentives could be coupons to be used at a later stage or loyalty discounts, rewards and cashback offers (Kapoor and Vij, 2018; Koiri et al , 2019).…”

“…Among the FDAs factors responsible for processing the demand, signals and price fluctuations, discount offers, availability of comparative prices and ease of choice are the prime exhibits (Jain et al , 2020; Saad, 2020). According to Market Watch (2019), attractive discounts, rewards and cashback offers are factors that increase the popularity of FDAs.…”

“…In this way, traditional supply chains for goods and services increasingly moved toward electronic commerce due to the incorporation of the Internet. Currently, the supply chain of restaurants to serve food under the electronic scheme has become extremely popular due to the facilities provided by the FDAs such as Uber Eats, Rappi and so on (Jain et al , 2020).…”

Eco-innovation of food processing and manufacturing SMEs

“…One reason for this may be is they have taken into account the whole manufacturing SME sector of Egypt. On the other hand, in our study food processing and food manufacturing sector is selected, which is product-oriented and customer-oriented (Jain et al ., 2021), and product orientation leads to a competitive advantage. Moreover, studies reported a significant positive relationship between SCA and SBP (Haseeb et al ., 2019).…”

Revisiting the bullwhip effect: how can AI smoothen the bullwhip phenomenon?

“…With 16% of all papers (16 out of 97), a strong focus is placed on the sharing of quality and transparent data and information along the supply chain. Most of the papers see joint decisions from sharing as a competitive advantage (Jain et al, 2021); however, B€ uy€ uk€ ozkan and G€ oçer (2018) argue that often information about supply chains operations is held locally, which undermines effective and efficient collaboration among members along the supply chain. As a response, Soosay and Hyland (2015) emphasize that members along the supply chain have to establish an appropriate level of trust and integrate supply chain processes to achieve performance improvements through collaboration.…”