“…Preventive and diagnostic health inputs often are life‐saving and low cost, yet demand for these inputs is low (WHO, ). Recent work on this puzzle highlights the role of a variety of frictions (e.g., lack of information, time‐inconsistent preferences, distance, and health provider absence) associated with accessing health inputs (e.g., see Dupas, , and Dupas & Miguel, , for reviews). By allowing an individual to take a diagnostic test at a convenient time, private location, and independent of a health provider, self‐tests offer one approach to reducing these frictions and increasing demand.…”