Impacts of Aggregator Business on Farmers’ Income

Jahroh, Siti; Meliala, Janita S.

doi:10.17358/jma.18.2.168

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…Agricultural commodities consumed by consumers are produced and marketed by partnerships between farmers as producers and intermediary traders as marketers (Jahroh & Meliala, 2021). Producer farmers and intermediary traders embed each of their inputs or sacrifices to produce and market products to consumers (Batt & Cadilhon, 2007).…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Efficiency of Brown Rice Commerce in Batang Anai District, Padang Pariaman Regency, West Sumatra Province

Usman,

Refdinal,

Rustam

2023

JOSR

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In the sale of produce, it is often found that farmers get a low proportion of profits and intermediary traders get a high proportion of profits. This study aims to analyze the profit efficiency of its commercial institutions. This study used a survey method by sampling brown rice farmers as many as 7 farmers by census and a sample of intermediary traders based on the involvement of commerce with farmers. This study used a proportional analysis of the profits of commercial institutions that participated in the brown rice business. From the results of the study, 2 kinds of brown rice business channels were obtained, namely 1). Consumer Merchant/Reseller Farmer, 2) Farmer Collecting merchant/Consumer Reseller. From the analysis, it is obtained that on business channel 1 the profit received is equal to the proportional profit because it is a direct business channel. In the tataniaga channel 2, the profits of the commercial institutions are disproportionate where the farmer gets the profit received lower than the proportional profit and the collector/retailer gets the profit received higher than the proportional profit, so the tataniaga channel 2 is inefficient. It is recommended to hold agricultural business analysis counseling to farmers about calculating the cost of farming, awareness to farmers that selling products is a business problem, and provide market information to farmers.ààà

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Section: Introductionmentioning

confidence: 99%

Analysis of the Efficiency of Brown Rice Commerce in Batang Anai District, Padang Pariaman Regency, West Sumatra Province

Usman,

Refdinal,

Rustam

2023

JOSR

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“…In digital platforms with the advancement of the internet, the aggregator is in the middle between upstream, cultivation, downstream, and supporting institutions subsystems (Meliala et al 2020). The use of digital platforms allows farmers and retailers to receive higher prices to increase farmers' income (Jahroh and Meliala, 2021). Sales made on digital platforms challenge farmers and direct-to-consumer sellers to maintain product quality until it reaches consumers (Tirdasari et al 2021).…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing The Total Sales of Fruits and Vegetables on Digital Platforms

Khairani

Syaukat²,

Budiharsono³

2022

jma

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The development of digital technology and a pandemic have increased online transactions on digital platforms. The most widely used digital platforms for online transactions in Indonesia are Shopee, Tokopedia, and Bukalapak. Digital platforms will become essential actors in the agribusiness system in the future. Fresh agricultural products marketed on digital platforms are included in the fruit and vegetable category. This research aims to analyze the factors that influence the total sales of fruits and vegetables on the digital platforms. The method used in this research is panel data regression. The results show that the effect is positive and negative based on types of products. The number of reviews through digital platforms influences significantly on total fruit and vegetable sales. However, the price does not influence significantly on total sales. Meanwhile, other factors include rating, store type, and promotion provide results of varying significance by commodity. Because review is the most important factor that affect total sales in digital platforms, seller needs to focus on how to control reviews in each digital platform. The understanding can help the seller to increase their total sales.

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“…Aggregators are also collectors and intermediaries (Tapasvi, 2009). However, in this concept, aggregators are modern actors who use digital technology as an intermediary business model to create farmers' profits (Jahroh and Meilala, 2021).…”

Section: Introductionmentioning

confidence: 99%

A Bibliometric Analysis of Middlemen Research: A Closer Look at Agricultural Marketing

Bila¹,

Fahmi

Suprehatin

2022

brcs

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The presence of an aggregator business in agricultural marketing complicates the current understanding of middlemen. The presence of intermediaries has begun to be questioned and even considered a threat to the supply chain. This study aims to (1) analyze the evolution of research middlemen in influencing agricultural marketing and ( 2) identify what issues are developing in middlemen in agricultural marketing. Data were analyzed from 425 journals registered with Scopus from 1974 to 2021. The data were then processed and analyzed using Tableau, Ms. Excel, and VOSviewer. It generates bibliometric maps against middlemen in agricultural marketing through bibliometric analysis. The development of the middlemen issue discusses its implications for agribusiness management, social capital, value chains, and prices. The existence of middlemen cannot be fully considered as threatening the supply chain. The involvement of middlemen in the supply chain still has a strong influence on farmers, especially in developing countries.

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Impacts of Aggregator Business on Farmers’ Income

Cited by 3 publications

References 6 publications

Analysis of the Efficiency of Brown Rice Commerce in Batang Anai District, Padang Pariaman Regency, West Sumatra Province

Analysis of the Efficiency of Brown Rice Commerce in Batang Anai District, Padang Pariaman Regency, West Sumatra Province

Factors Influencing The Total Sales of Fruits and Vegetables on Digital Platforms

A Bibliometric Analysis of Middlemen Research: A Closer Look at Agricultural Marketing

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