Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Rahman, Kazi Turin; Arif, Md. Zahir Uddin

doi:10.1108/sajm-05-2021-0070

Cited by 43 publications

(34 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Digital entertainment also offers users a new mode of media consumption (Granow et al, 2018), and this supports the notion that entertainment will drive people to binge-watching (Arditi, 2021;Gangadharbatla et al, 2019;Sadana & Sharma, 2021). Moreover, Rahman and Arif (2021), expressed that a wide range of shows available on Netflix for entertainment purposes incline viewers to engage in binge-watching behaviour during the Covid-19 pandemic. This also supports the study by Kumar et al, (2021), who found that entertainment was the most dominating motive to influence binge-watching during the Covid-19 pandemic.…”

Section: Hypothesis Developmentmentioning

confidence: 63%

“…The outcome of this research is aligned with the research done by Panda and Pandey (2017) which indicates that students perform binge-watching due to the entertainment value generated through the channels of streaming services. In addition, Sadana and Sharma (2021) discovered that young consumers bingewatched their favourite channels for entertainment purposes to relieve themselves from stress, particularly during the Covid-19 lockdown time (Rahman & Arif, 2021). Arditi (2021) also found that the entertainment value creates the cognitive response by allowing the consumers to binge-watch.…”

Section: Discussionmentioning

confidence: 99%

“…These motives could be important factors that cause university students to have the behaviour of binge-watching. Besides, Rahman and Arif (2021) also found that the motives for entertainment (e.g. a wide range of shows on Netflix to relieve from boredom), friend or peer influence (social interaction), and escape from the reality are some of the factors that influence the marathon of watching Netflix.…”

Section: Theoretical Foundationmentioning

confidence: 99%

See 2 more Smart Citations

Predictions of Netflix Binge-watching Behaviour among University Students during Movement Control Orde

Chan

Han

Roslan

et al. 2022

JCLC

View full text Add to dashboard Cite

Streaming media like Netflix has become a mainstream trend for people to have fun and relax during the Covid-19 pandemic, and numerous studies found that college students and millennials account for a large group who binge-watch television programmes. Hence, understanding university students’ motive for binge-watching is timely, especially during the Covid-19 lockdown period, when there is a lack of studies on this phenomenon. Thus, this study aims to examine the motives that influence Netflix binge-watching behaviour among university students. The study utilised the Uses and Gratifications (U&G) Theory, and three motives, namely ‘entertainment’, ‘social interaction’ and ‘escape’ were deduced from the theory. The study adopted a quantitative research approach using an online survey method. A total of 150 valid responses were collected through the purposive sampling technique, and the results were analysed using correlation and regression analysis. The findings through the Pearson’s correlations indicated that ‘entertainment’ has a positive and strong relationship with Netflix binge-watching behaviour, while ‘social interaction’ and ‘escape’ motives have a positive but moderately significant relationship with the binge-watching behaviour. Regression analysis further showed that only ‘entertainment’ and ‘social interaction’ were the predictors of binge-watching behaviour; however, ‘escape’ was not a predictor. This study also contributes to the U&G Theory as well as the literature on the youth’s media consumption, particularly during the Covid-19 lockdown period, for it benefits the parents, video streaming service providers and government in understanding the motives that influence binge-watching among youths; thus, strategies can be implemented to avoid excessive binge-watching behaviour during the lockdown which leads to negative social media outcomes.

show abstract

Section: Hypothesis Developmentmentioning

confidence: 63%

Section: Discussionmentioning

confidence: 99%

Section: Theoretical Foundationmentioning

confidence: 99%

See 1 more Smart Citation

Predictions of Netflix Binge-watching Behaviour among University Students during Movement Control Orde

Chan

Han

Roslan

et al. 2022

JCLC

View full text Add to dashboard Cite

show abstract

“…In this process, products containing robots and similar artificial intelligence have been mostly demanded by people to reduce contact with surfaces. Movie theater closures and curfews have doubled the time adults spend on streaming services daily compared to pre-pandemic times (Rahman & Arif, 2021). In the study conducted in November 2020 to examine the consumption behavior of consumers in Turkey, the majority of the participants stated that the time they spend on surfing the Internet, spending time with family members, shopping online and watching visual content at home has increased (Hacıalioğlu & Sağlam, 2020).…”

Section: Consumer Purchasing Behavior In the Covid-19mentioning

confidence: 99%

Examination Of Generations' Online Shopping Preferences During Covid-19

GÜL¹

2022

sssj

View full text Add to dashboard Cite

Covid-19 has permanently changed the economy, trade and social life and the purchasing behaviors of consumers. Especially cohorts, socio-economic characteristics and demographic characteristics make difference in purchasing behaviors. This study analysis the effects of generations, socio-economic and demographic factors on consumers' online purchasing behavior during the Covid-19 period. As a result, it is observed that Covid-19 affected online shopping habits of all generations, however younger generations tend to prefer online shopping much more than the other generations.

show abstract

“…In this section, the data is collected about the devices used by Netflix subscribers and their satisfaction by studying the number of subscribers obtained in the above table. Afterwards, it is concluded that more Netflix subscribers are more concerned about portability, and these subscribers are generally satisfied with Netflix [6][7][8].…”

Section: Introductionmentioning

confidence: 99%

Subscribers Forecasting of Netflix Based on Multiple Linear Models

Wang¹,

Wang²,

Xie³

2022

BCPBM

View full text Add to dashboard Cite

Netflix is one of the world's leading entertainment services, with millions of subscribers all over the world. To make a prediction of the expected number of future subscribers is a meaningful and valuable research topic. However, there is no authoritative model to help make predictions. Therefore, this study will explore the relationship between possible factors and the number of future subscribers in terms of the data from Netflix over the years. Subsequently, some candidate multiple linear regression models are constructed and the “best” model is selected to help make predictions. The final model shows that the number of subscribers is related to four variables, i.e., a negative relationship with the price of the basic plan, a positive relationship with the price of the standard plan, the number of countries where Netflix is available and the medium level of annual world income. The data on the number of subscribers over the years shows an increase in subscribers every year, as well as the amount of growth varies from year to year. In other words, the increase in the price of the basic plan may lead to a decrease in the number of subscribers, while the increase in the price of the standard plan, in the number of countries where Netflix is available and in the medium level of annual world income may lead to an incline in it. These results shed light on guiding further exploration of having a practical method to predict the number of future subscribers for Netflix.

show abstract

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Cited by 43 publications

References 22 publications

Predictions of Netflix Binge-watching Behaviour among University Students during Movement Control Orde

Predictions of Netflix Binge-watching Behaviour among University Students during Movement Control Orde

Examination Of Generations' Online Shopping Preferences During Covid-19

Subscribers Forecasting of Netflix Based on Multiple Linear Models

Contact Info

Product

Resources

About