Abstract:The purpose of this study is to investigate the impacts of corporate business tactics on maintaining competitiveness of China's automotive manufacturers during the Covid-19 pandemic. A case analysis of Jiangling Motors Corporation Ltd. was conducted. Data were collected from Jiangling's yearly financial reports between 2019 and 2022, and from a questionnaire administered to 62 participants from the company. The data was analyzed through SPSS, and the findings suggest that Jiangling has been able to maintain it… Show more
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