Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions

Ferreira, Luciana Brandão; Giraldi, Janaína de Moura Engracia; Maheshwari, Vishwas; Oliveira, Jorge Henrique Caldeira de

doi:10.1108/ijefm-10-2021-0080

Cited by 3 publications

(2 citation statements)

References 84 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Most respondents view that past successes in hosting major events contribute positively to North Jakarta's image, thus attracting event organisers and potential participants. These views reflect previous research on sport-mega event impact on host city image [40,41].…”

Section: Kondisi Dan Infrastruktur DI Jakarta Utara Mungkin Belum Mem...supporting

confidence: 87%

Assessing community spirit: The psychosocial impact of major sporting events - A case study of the Jakarta e-Prix

Navitas,

Harun,

Hidayat

2024

IOP Conf. Ser.: Earth Environ. Sci.

View full text Add to dashboard Cite

Nations that host mega-events such as the FIFA World Cup and the Summer Olympics reap numerous benefits. Key benefits include economic growth and development. Besides economic benefits, mega-events can benefit society. The Formula E racing series were founded in 2014 to advocate for sustainable practices and renewable energy. Jakarta hosts Formula E to demonstrate its green transformation. Despite increased scholarly interest in mega-events impact, there is little community-level research on mega-events’ social and physical capital impacts. It is crucial to capture and comprehend the enthusiasm and support of local communities to strategically enhance socio-economic systems and infrastructure. This study aimed to determine the psychosocial impact that hosting major sporting events have on the local populace. Data was collected using an online questionnaire that measured community pride and community attachment. This research found that mega sporting events appear to contribute to the development of community pride and community attachment. Furthermore, this study illuminated the benefits and constraints related to using panel surveys for the gathering of qualitative data.

show abstract

Section: Kondisi Dan Infrastruktur DI Jakarta Utara Mungkin Belum Mem...supporting

confidence: 87%

Assessing community spirit: The psychosocial impact of major sporting events - A case study of the Jakarta e-Prix

Navitas,

Harun,

Hidayat

2024

IOP Conf. Ser.: Earth Environ. Sci.

View full text Add to dashboard Cite

show abstract

“…By profoundly investigating target tourists' features, the DMOs could build the Danang image with high congruity with the target market. Furthermore, a destination could use events to create their image (Ferreira et al , 2022). Thus, they should continue to organize and take advantage of various events to improve tourism within Danang.…”

Section: Discussionmentioning

confidence: 99%

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Nguyen

Tran

2023

JHTI

View full text Add to dashboard Cite

PurposeThis paper aims to examine the role of social media communication, tourist satisfaction and destination brand equity components in enhancing destination brand equity based on the Stimulus – Organism – Response (S-O-R) theory.Design/methodology/approachThe conceptual model and research hypotheses were assessed using covariance-based structural equation modeling (SEM). An online survey was used to collect data from 369 domestic tourists who had traveled to Danang and knew about content related to Danang generated by either DMOs or other users on social media.FindingsExcept for the effect of DMO-generated social media communication on tourist satisfaction and the impact of destination brand awareness on destination brand loyalty, the findings confirmed the sequential causal relationships between research concepts based on the S-O-R model.Research limitations/implicationsFuture research should explore the proposed model based on comparisons of different nationalities to better understand the impact of cultural factors.Practical implicationsDMOs should associate social media with their marketing strategies to enhance destination brand equity, using cutting-edge technologies to create content and update information in a significant way to make communications by DMOs more effective. The findings especially suggest that UGC plays a vital role in improving brand equity dimensions, so DMOs could exploit UGC to engage existing customers and build relationships with potential customers. This research provides guidance for DMOs to improve their brand equity based on social media.Originality/valueThis study has contributed to the destination marketing literature by applying the S-O-R theory to propose a pathway for effectively increasing destination brand equity and highlight the importance of social media communication as a driver to achieve a hierarchical relationship between destination brand equity components and tourist satisfaction from stimulus to organism (e.g. cognition to affect).

show abstract

Beautifiation through exclusion. City image versus social marginalization on the example of the Summer Olympic Games

Omorczyk

2024

FSOC

View full text Add to dashboard Cite

Organising significant sports and cultural events becomes an impulse to accelerate the development of cities and regions. The changes concern various elements of urban space, from public transport to building infrastructure. In the face of increased media interest, city authorities are trying to create a positive image of the city as a place to settle, invest and visit. This involves beautifying public areas where people from marginalised groups also lead their lives. The homeless, vagrants, prostitutes and drug and alcohol addicts, through their appearance and non-standard behaviour, differ from the designed image of the city. The article focuses on the activities of authorities and local governments related to cleaning public spaces from groups affected by social exclusion, which intensifies in the preparation period for the Summer Olympic Games. The text is based on a review of press reports, scientific literature, and reports from organisations dealing with the problem of marginalisation. Analysing the collected material allows for a discussion on the actions taken, their frequency and the socio-political situation in which they occur. The results show that regardless of the city in which the Games are held, marginalised groups experience similar repression of a similar nature using analogous tools. The article attempts to systematise the available knowledge in historical and social contexts.

show abstract

Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions

Cited by 3 publications

References 84 publications

Assessing community spirit: The psychosocial impact of major sporting events - A case study of the Jakarta e-Prix

Assessing community spirit: The psychosocial impact of major sporting events - A case study of the Jakarta e-Prix

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Beautifiation through exclusion. City image versus social marginalization on the example of the Summer Olympic Games

Contact Info

Product

Resources

About