Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory

Liao, Gen‐Yih; Pham, Thi Tuan Linh; Cheng, T.C.E.; Teng, Ching‐I

doi:10.1016/j.chb.2019.09.016

Cited by 44 publications

(33 citation statements)

References 94 publications

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“…Here, we discuss further the way people’s intrinsic needs fulfillment activates their behavioral intention (i.e., the intention to use the app continuously and to make in-app purchases). First, many former studies across diverse virtual contexts, including the e-learning and online gaming contexts, have found the effects of competence, autonomy, and relatedness needs fulfillment on continuous use intention (Fang et al, 2019 ; Liao et al, 2020 ). In an e-learning context, when students perceived that e-learning enhanced their desire to perform efficiently and effectively (i.e., to be ‘competent’), they expressed genuine interest in e-learning and showed the intention to learn continuously (Sørebø et al, 2009 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In a virtual gaming context, the more individuals are satisfied because of their freedom to make self-directed decisions while playing games (e.g., the ‘autonomy’ to customize their game avatars), the more likely they are to play the game continuously (Yoo et al, 2013 ). Further, the more people develop meaningful emotional bonds with other players and fulfill their desire for ‘relatedness’, the more they play the game again (Liao et al, 2020 ). This led us to propose:…”

Section: Literature Reviewmentioning

confidence: 99%

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Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Lau

2021

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While the development of virtual reality (VR) apps is trending among fashion retailers to cope with the COVID-19 pandemic and promote consumers’ online shopping, less is understood about whether and the way these new VR apps increase consumers’ in-app purchase. This study was designed to address this issue by applying self-determination theory within the context of Taobao Life, a 3D avatar-based and game-featured virtual world on the Taobao app. Specifically, we investigated (1) whether the extent to which a VR fashion app provides consumers with a sense of gamified experience (H1: challenge, and H2: achievement), personalized experience (H3: avatar customization, and H4: avatar identification), and engaging experience (H5: social presence, and H6: social support) fulfills their competence, autonomy, and relatedness needs; (2) whether these intrinsic needs fulfill determine positive consumer behavioral intentions (H7: intention to continue to use VR apps, and H8: intention to make in-app purchase), and (3) whether the intention to continue to use VR apps leads to a positive in-app purchase intention (H9). We tested the above empirically by conducting an online survey via Dynata, and the dataset of 251 responses was analyzed using structural equation modeling. The findings of our research provide theoretical and practical implications that can be applied in the fashion retail business.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Lau

2021

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“…The framework for this study is based on SAT (Self-Affirmation Theory) [9], [13]- [17]. According to the study of Sherman and Cohen, this theory says that an individual can be strongly motivated when it comes to maintaining its self-worth [4].…”

Section: B Theoretical Frameworkmentioning

confidence: 99%

Filipino Generation Z on Mobile Legends during COVID-19: A Determination of Playtime and Satisfaction

Kishimoto¹,

Prasetyo²,

Persada³

et al. 2021

IJIET

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The Filipinos are current in lockdown that is to prevent the spreading of COVID-19 in the country. In this paper, we are focusing in determining the playtime and satisfaction of Gen Z-ers which were born from 1997 onwards who plays Mobile Legends: Bang Bang. In this paper, we utilize the Structural Equation Modelling (SEM) and applying the Self-Affirmation Theory (SAT) for the research framework of this study. The researchers gathered 257 valid participants in which most of them were high school and college students. We will see in the result section the factor loadings of our model wherein we found out that the impact of self-worth to playtime has the largest patch coefficient. Surprisingly, we also found out that there is no significant effect in the self-worth to satisfaction. We also showed here that the model fits our data giving the result of index is within the suggested values (GFI = 0.86, CFI = 0.92, AGFI = 0.82, TLI = 0.92, IFI = 0.93, RMSEA = 0.068, CMIN/DF = 2.9).

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“…The need for competence is reflected in individuals' propensity to seek challenges, define their abilities and form a trust in themselves (Pelletier et al, 2013). The desire to feel capable of performing any operation indicates the need for competence (Liao et al, 2020). Result dashboards or the social interactive display present in the applications can fuel the psychological need for competence, as it helps the user to engage in ongoing interactions with the social environment and provides an opportunity to exercise and express potential (Haque, 2020).…”

Section: Need For Competencementioning

confidence: 99%

Mobile health (mHealth) application loyalty in young consumers

Soni

Jain

Jajodia³

2021

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Purpose The emergence of mHealth applications has led to the rise of health-based services delivered over smartphones. Younger people are often found to be more innovative toward technology, especially related to smartphones (Rai et al., 2013). Most mHealth application downloaders are continually shifting between applications because of the hyper-competition making achieving loyal consumers challenging (Racherla et al., 2012). The purpose of this paper is to study the determinants that help increase young consumers mHealth application loyalty. This study integrates self-determination theory (SDT), gamification elements and engagement to examine loyalty. Design/methodology/approach A valid sample of 263 college student’s data was obtained for data analysis from a survey conducted in multiple campuses of the Delhi University in India. Findings The three psychological needs: need for autonomy, need for competence and need for relatedness, showed a positive impact on intrinsic motivation. From the gamification factors; perceived playfulness, the level of challenge and social interaction, only the first two showed a positive impact on extrinsic motivation. Both motivation factors influence engagement, showing a frequent interaction with the application, leading to loyalty. Originality/value Previous studies examined the adoption of mHealth services, this study is one of the first to examine young consumers’ loyalty in using mhealth apps. It sheds light on the existing literature and contributes to research on mHealth applications by determining the factors that lead to loyalty by the young consumers.

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Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory

Cited by 44 publications

References 94 publications

Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?

Filipino Generation Z on Mobile Legends during COVID-19: A Determination of Playtime and Satisfaction

Mobile health (mHealth) application loyalty in young consumers

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