“…Studies have provided empirical support that cultural values do in fact affect consumer behavioural intention when it comes to environmentally friendly products (Cordano, Welcomer, Scherer, Pradenas, & Parada, 2011;Deng, Walker, & Swinnerton, 2006;Riley, Kohlbacher, & Hofmeister, 2012). Some studies have also suggested that the lifestyle of consumers is deeply rooted in their cultural values (Lee, Kim, & Yang, 2015;Nordlund & Garvill, 2002;Stern, Dietz, & Kalof, 1993). Thus, lifestyle can provide an explanation for the complex patterns of behavioural intention of consumers.…”