In the academic context, the interest in environmental corporate social responsibility (ECSR) has fueled a growing body of research and publications in recent years, fitting well within the discussion of grand challenges (Eisenhardt et al., 2016). These grand challenges have become fundamental concerns, with wide interest in management literature, and a worldwide framing in the United Nations 2030 Agenda and its 17 aspirational goals for sustainable development (Jamali et al., 2019(Jamali et al., , 2021. Bansal and Roth (2000) define ECSR as a set of initiatives (including changes to the firm's products, processes, and policies) aimed at mitigating a firm's impact on the natural environment to address the environmental challenges that the world is facing. One of the principal lines of research analyses the main factors influencing firm environmental commitment (Sharma & Sharma, 2011). Bansal and Roth (2000) argue that examining why some firms embrace ecologically responsible initiatives supports organizational theorists to recognize these factors, allowing managers and policy makers to determine the relative effectiveness of the different mechanisms and measures implemented to promote sustainability. In a similar vein, Bansal (2005) claims that only through such research is it possible