Imperative Speech Acts on Billboards and Banners and Their Relevance to Teaching Materials in Junior High School

Abstract

This study aims to 1) describe the forms of imperative speech acts found on banners and billboards, and 2) identify their relevance as junior high school teaching materials. The method used in this research is descriptive method with a qualitative approach. The data source used comes from banners and billboards. Data collection techniques used are note-taking techniques and documentation techniques. The analysis technique in this research is descriptive technique. The findings obtained are 1) there are forms of speech acts on banners and billboards that are on the road in the form of a) imperative speech acts meaning invitation totaling 3 speech, b) imperative speech acts meaning orders totaling 3 speech, c) meaningful speech acts appealing totaling 1 speech, d) meaningful speech acts congratulating totaling 4 speech, and e) meaningful speech acts persuasion totaling 3 speech. 2) there is relevance to SMP teaching materials, namely the text of posters and advertisements listed in KD 3.3 and 4.3 in the 2013 curriculum.