The curriculum of Merdeka Belajar Kampus Merdeka (MBKM) has become a significant milestone in the transformation of the higher education system in Indonesia, prompting the need for comprehensive changes to ensure the quality and relevance of education. Approaches such as critical sociology, creativity, and mindset in learning are considered effective ways to enrich students' learning experiences and prepare them for the challenges of the future. This research aims to identify the potential, challenges, and strategies in integrating critical sociology, creativity, and mindset approaches in learning within the Merdeka Belajar curriculum at the Universitas Sumatera Barat (Unisbar). The research method employs a qualitative approach with a case study design. Data collection techniques include in-depth interviews, participatory observation, and document analysis. The findings of this research indicate that the integration of critical sociology, creativity, and mindset approaches in learning within this curriculum faces several challenges, such as limited understanding of these concepts, resource constraints, and resistance to change. However, with the adoption of appropriate strategies, such as training, mentoring, and the development of innovative learning models, the integration of these approaches can be successfully implemented and have a positive impact on students' learning experiences.