2023
DOI: 10.15548/jostech.v3i1.5647
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Implementasi Teori Permainan Dalam Penentuan Strategi Pemasaran Produk Bakso ( Studi Kasus : Warung Bakso di Kabupaten Bombana )

Abstract: This research aims to determine the right marketing strategy for meatball products and generate optimum profits using Game Theory. The novelty of the research is lies in the object study. The data used in this study is primary data collected by using a questionnaire given to visitors at three Bakso Warungs in Bombana Regency, namely Warung Bakso Solo, Baper, and BRI. The number of samples to be observed is 50 respondents. Then the data that has been collected will be tested for validity and reliability, and th… Show more

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