Implementation of an Internet Broadcasting System with Video Advertisement Insertion Based on Audience Comments

Saito, Yoshia; Murayama, Yuko

doi:10.1109/3pgcic.2010.86

Cited by 3 publications

(3 citation statements)

References 15 publications

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“…Y. Saito et al has introduced a methodology [23], which contemplates user comments as a basis to indicate correct moment to stitch an advertisement to the content. Due to subjective nature of the approach, the user feedback provides useful understanding for the decision mechanism.…”

Section: Related Workmentioning

confidence: 99%

“…6. = ∏( ( )) (6) Unlike the works addressed in this section [9,10,22,23,24,25], this paper provides an overall understanding of advertisement insertion metrics while considering its impact on QoE. All these parameters can be used as a guideline for any integrator to implement the decision mechanism for either server or client-side advertisement insertion module of an online video platform.…”

Section: Related Workmentioning

confidence: 99%

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Modelling Quality of Experience for Online Video Advertisement Insertion

Bulkan

Dagiuklas

Iqbal

2020

IEEE Trans. on Broadcast.

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The impact of online video advertisement has an evolving and undeniable influence on the success of online video streaming. A successful online video advertisement campaign deployment necessitates: "targeting appropriate marketing audience, determining optimum intervals to insert advertisement, associating the production quality of the content while considering advertisement conceptual features, matching the relevance of advertisement context to the content theme, calculating the applicable number of ads for stitching into the content, and correlating the ratio of advertisement length to total active watch duration". This paper proposes a novel model for inserting advertisement into online video that considers content and commercial specific properties while optimizing Quality of Experience (QoE) by estimating suitable duration for advertisement, number of splits and content relation. The proposed model has been evaluated in a controlled on-line video test environment so that the success rate of this platform has been compared with the advertisement insertion strategies of technology frontrunners YouTube and Vimeo. In terms of medium and long length online videos, advertisements located within the content provides a better QoE compared to the ones that are located at the beginning of the video. For short length online videos, the general expectation of the audience tends to see the content immediately and any advertisement insertion related delay results in a corresponding customer behavior where 25% tend to quit after 3 seconds and another 25% after 5 seconds.

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Section: Related Workmentioning

confidence: 99%

Section: Related Workmentioning

confidence: 99%

Modelling Quality of Experience for Online Video Advertisement Insertion

Bulkan

Dagiuklas

Iqbal

2020

IEEE Trans. on Broadcast.

View full text Add to dashboard Cite

show abstract

“…告を配信することで，他の媒体では獲得できなかったユーザーへ広告を届けることに成功している(Think with google, 2020) 。こうした産業界の動向を踏まえ，主に 2 つの観点から動画広告に関する学術的研究が行われている。1 つ目は，広告効果を高める動画の特徴である。動画広告の長さ (Li & Lo, 2015) ，視聴者の感情への訴え (Kujur & Singh, 2018) ，音声の有無 (Bellman, Arismendez, & Varan, 2021) などの視点で研究されてきた。2 つ目は，購入行動への効果を高める配信方法である。動画コンテンツと動画広告のカテゴリ合致度 (Kononova & Yuan, 2015) ，画質と画像サイズ (Moon, 2014) ，動画広告のスキップの可否 (Aslam, Farhat, & Arif, 2021;Belanche, Flavián, & Pérez-Rueda, 2020 ) ，動画広告の挿入位置 (Okayasu & Hamakawa, 2012)などの要因が影響する。本研究では，動画広告の配信方法の視点における挿入位置に焦点を当てる。これまで，挿入位置に関する研究 (Okayasu & Hamakawa, 2012;Saito & Murayama, 2011…”

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YouTubeにおける動画広告挿入のタイミングによる記憶と購入意向への影響

Kato

2022

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The effect of Internet advertising is increasing due to the prevalence of smartphones and high-speed communication. Among them, video advertisements featured on video sharing platforms, such as YouTube, are attracting attention. Effective distribution methods on these platforms are being actively discussed. However, research on the insertion timing of video advertisements (beginning, middle, or end) has been insufficient. Since viewers' attention differs in the beginning, middle, and end of video content, it is presumed that the effect of the advertisements on viewers will change based on their presentation time. In this study, we tested the following two hypotheses for video advertisements of tea and fitness gyms on YouTube: (1) The video advertisements inserted in the middle of the video are more memorable than those inserted in the beginning and end. (2) The video advertisements inserted in the beginning and end of the video have more influence on purchase intent than those inserted in the middle. Randomized controlled trials were conducted and both hypotheses were supported. Therefore, there is a need for video platform operators to build a mechanism to set the insertion timing of video advertisements according to the objective of the advertiser.

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Evaluations on Playback Interruption Control for Broadcast and Communication Integrated Video-on-Demand Systems

Yoshihisa

Nishio

2013

2013 16th International Conference on Network-Based Information Systems

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Implementation of an Internet Broadcasting System with Video Advertisement Insertion Based on Audience Comments

Cited by 3 publications

References 15 publications

Modelling Quality of Experience for Online Video Advertisement Insertion

Modelling Quality of Experience for Online Video Advertisement Insertion

YouTubeにおける動画広告挿入のタイミングによる記憶と購入意向への影響

Evaluations on Playback Interruption Control for Broadcast and Communication Integrated Video-on-Demand Systems

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