“…At one end of the spectrum, the complex social dynamic between government, responsible authorities and the public at large is at the forefront of the decision making process and in some instances, the political and social consequences of conveying the risk directs the communication process (Terpstra et al, 2009;Martens et al, 2009;United Nations, 2006). At the other, a failure by the public to simply comprehend received information is problematic (Twigger-Ross et al, 2009a;Du Plessis, 2002;Faulkner et al, 2007). Distrust and low confidence levels in the authorities that provide information (Basher, 2006;Renn and Levine, 1991), sometimes compounded by misleading or contradictory information reported in national and local media, can also serve to diminish the public response to flood risks (Martens et al, 2009;United Nations, 2006;Miles and Morse, 2007).…”