Implementation of Dashboards for Monitoring Key Performance Indicators of Tourism Enterprises

Abstract

Г. В. Машіка, д. геогр. н., професор, завідувач кафедри туризму, ДВНЗ "Ужгородський національний університет" Т. В. Марусей, к. е. н., доцент, доцент кафедри туризму та готельно ресторанної справи, Природничо економічний факультет, Кам'янець Подільський національний університет імені Івана Огієнка Е. В. Тодьєрішко, аспірант кафедри економіки та фінансів, Мукачівський державний університет ВПРОВАДЖЕННЯ ДАШБОРДІВ ДЛЯ МОНІТОРИНГУ КЛЮЧОВИХ ПОКАЗНИКІВ ЕФЕКТИВНОСТІ ТУРИСТИЧНИХ ПІДПРИЄМСТВThe ability to effectively monitor and analyze key indicators allows tourism enterprises to adapt to rapidly changing market conditions and is critically important for maintaining and enhancing their competitiveness. In such conditions, implementing dashboards for monitoring key performance indicators of tourism enterprises is an important component of management optimization and strategic decision making. Therefore, the article aims to identify the features of implementing dashboards for monitoring key performance indicators of tourism enterprises. Based on the research results, it has been proven that the process of implementing dashboards for monitoring key performance indicators of tourism enterprises should be oriented towards a unified format. It has been demonstrated that the format for implementing dashboards in monitoring key performance indicators of tourism enterprises should be oriented towards a unified conceptual input model, which encompasses the following elements: thorough analysis of user needs; preparation of clear and interactive interfaces for each user category; summary and strategic dashboards for management; optimized dashboards for managers and specialists; marketing dashboards for analysts; client dashboards for satisfaction; training and support for dashboard usage processes; adaptation of dashboards to changes. Note that the combination of the outlined characteristics indicates that the format for implementing dashboards is flexible and oriented towards meeting the needs of each user group, allowing for maximum benefit and support for all stakeholders of the tourism enterprise. It is affirmed that the format for implementing dashboards in monitoring the key performance indicators of tourism enterprises is effective when it ensures their role diversity. This diversity is characterized by a focus on data visualization, real time data monitoring and control, analysis of key indicators, tracking the achievement of strategic goals, data integration, enhanced efficiency of management decisions, and support for innovation. The prospects for further research lie in the development of standards for implementing dashboards in tourism enterprises to enhance their effectiveness.