“…In India, the adoption rate of e-commerce platforms is still at a slower pace, especially among SMEs segments, the counted reasons, including lack of expertise, lack of knowledgeable staff, and limited funds, can be some potent reasons behind the non-adoption of e-commerce which require further improvement. E-commerce adoption has always been a challenging area for studies in many countries as the potential of the platform is identified, and critical parameters need to be discussed with diverse visualization of the issues faced by the enterprises (Ajao et al, 2019;Chau et al, 2020;Govinnage & Sachitra, 2019;Katumba & Rukundo, 2020). Moreover, Table 1 provides detailed insight regarding the barrier selection from the extensive literature review.…”