2024
DOI: 10.31940/jasth.v7i1.38-51
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Implementation of electronic word of mouth and service quality toward repurchase intention at K Club Ubud Resort

Ni Wayan Okta Piani,
I Gusti Agung Mas Krisna Komala Sari,
I Gusti Agung Bagus Mataram

Abstract: This study aims to know the implementation and the influence of electronic word of mouth (E-WOM) and service quality towards repurchase intention at K Club Ubud Resort and determine which factors are the most dominant in increasing repurchase intention. The data collection used was observations, documentation, questionnaires, interviews, and literature studies with a total sample of 31 which was determined by the non-probability sampling method, namely saturated sampling. The data analysis technique is a mixin… Show more

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