Implementation Of Marketing Strategies In Increasing Sales Volume

Abstract

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

A Systematic Literature Review: Implementation of Quality Control in Improving the Quality and Quality of Red Bricks

“…The business development strategy in an Islamic perspective emphasizes more on Islamic business principles, namely customer oriented, transparency, healthy competition and fairness. The company's internal and external environment which includes natural resources, human resources, capital, marketing and technology (Haslindah et al 2021. These strategies include increasing capital and lending for industrial entrepreneurs, expanding the brick marketing network by promoting it through social media and print media (Karnadi; 2016).…”

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

“…A business said thriving and viable if sale at first strong or If sales grow from time to time. Through development and exchange goods as well as mark with party another, marketing is activity social as well as management that helps people and groups get what are they need and want (Haslinda et al, 2021). Service essential desired partners is superiority or essence product.…”

Donut Product Marketing Strategy in Increasing Sales at Domami Stores, Manggala District, Makassar City

“…The success of a company in carrying out business-related operations can be measured by its growth and profitability. In this case, the organization must strive to recruit as many customers as possible while maintaining client loyalty to ensure the continuity of the company and remain competitive (Agnihotri et al, 2012;Febriyantoro & Arisandi, 2019;Haslindah et al, 2021;Kowalkowski et al, 2011).…”