2023
DOI: 10.29207/resti.v7i3.4726
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Implementation of n-gram Methodology to Analyze Sentiment Reviews for Indonesian Chips Purchases in Shopee E-Marketplace

Abstract: Chips are a well-known product among Small and Medium Enterprises (SMEs). In order to enhance the quality of chips as an SME product, sentiment analysis is a crucial step. In this research, sentiment analysis of chip purchases on the Shopee E-marketplace was conducted using the Natural Language Processing (NLP) method, utilizing the N-Gram Model and Term Frequent-Inverse Document Frequency (TF-IDF) as feature extraction techniques, and the Support Vector Machine (SVM) algorithm for sentiment classification. Th… Show more

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Cited by 5 publications
(5 citation statements)
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“…The F1-Score assessment matrix for Unigram reached 86.9%, while for Bigram and Trigram it was 78.5% and 77.4% respectively. Overall, the unigram model that uses linear kernels in the SVM algorithm shows significant potential for application in the development of various system focuses (Purbaya et al, 2023).…”
Section: Product Review On Shopeementioning
confidence: 99%
See 1 more Smart Citation
“…The F1-Score assessment matrix for Unigram reached 86.9%, while for Bigram and Trigram it was 78.5% and 77.4% respectively. Overall, the unigram model that uses linear kernels in the SVM algorithm shows significant potential for application in the development of various system focuses (Purbaya et al, 2023).…”
Section: Product Review On Shopeementioning
confidence: 99%
“…There have been several previous studies, namely sentiment analysis using SVM with an accuracy of 80.90% (Hantoro et al, 2022). Then sentiment analysis using SVM with linear kernel with TF-IDF and unigram extraction features achieved an accuracy of 84.31% (Purbaya et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…"n" dalam n-gram menunjukkan jumlah item dalam urutan. N-Gram dapat digunakan untuk membantu klasifikasi teks, sebagaimana yang dilakukan oleh [14] dalam mengklasifikasi sentimen terhadap pembelian makanan ringan di Indonesia. [15] Membandingkan penggunaan bi-gram dan penghapusan stopwords pada klasifikasi menggunakan Naïve Bayes.…”
Section: N-gramunclassified
“…Changing the composition, which includes capital and lowercase letters, to a uniform form first makes it easier to correct misspelled writing. In table 2, retain consistency in the letter forms; this typically entails changing all of the characters to lowercase [13]. Sometimes writing faults cause a composition that includes capital letters or similar characters to lack coherence [14].…”
Section: Pre-processingmentioning
confidence: 99%