The paper aims to substantiate the main development directions of legal regulation of artificial intelligence in healthcare. The main hypothesis of the study is the assumption that artificial intelligence should not be a subject of law. The author formulates the postulates necessary for the introduction of modern technologies in the context of the digitalization of medicine. General and special scientific methods are used: the dialectical method of cognition of reality, synthesis and deduction. The comparative and formal legal method of scientific cognition made it possible to analyze the laws and other documents of a number of states in the field of digitalization and the mechanism for financing the provision of medical services and medical care. The article analyzes the directions proposed by scientists and practitioners with the participation of the largest IT companies to improve the provision of medical care and medical services and optimize healthcare management. The author draws attention to financial mechanisms to stimulate the introduction of digital technologies in the healthcare system, directly to the provision of medical care. Structuring the main directions of applicability of digital technologies in healthcare allowed us to formulate proposals for improving their legal support. The analysis of foreign and domestic legislation has revealed the importance of using such a financial and legal mechanism as health insurance. Based on the results of the study, the author makes a conclusion about the need for a systematic approach to digitalization in healthcare and proposes an institutional and legal model for the development of patient-centered medicine based on artificial intelligence technologies.